Jagran Solutions Embarks On A Star-Studded Affair To Mark Its Group’s 100 Million Reach
by Isha Gakhar Entertainment | March 8, 2016 | News
Shah Rukh Khan Jagran Solutions Amitabh Bachchan
Jagran Solutions, the experiential marketing agency of Jagran Prakashan Limited, executed a grand party at the JW Marriott in Mumbai on February 28. Based on the theme of ‘Celebrating 100 Million Hearts,’ the eventing was primarily organised for the Bollywood fraternity to mark JPL Group’s reach of touching 100 million consumers.
With a couple of grand banquet halls at the Marriott, ‘Grand Sangam’ and ‘Kaveri’ was all set with the red-carpet for the big evening, conceptualised and managed by Jagran Solutions. As an agency, the team was responsible for creating the set design, rolling out invitations to high-profiled celebs and finally executing the event.
The idea of throwing such a lavish party was initiated by Jagran Group’s Director Shailesh Gupta, who feels celebrities always enrich our lives and from a company’s perspective, it’s ‘Bollywood’ whose news is always awaited by the audience. Adapting to the core thought of ‘Celebrating 100 Million Hearts,’ the venue was thematically decorated with eye-catching elements in synergy to the occasion. Every celeb posed for a media photograph with their entry to the venue. From Radio City’s team RJ Archana, RJ Salil, RJ Sucharita, RJ Sudarshan, RJ Rohit Vir and RJ Gaurav candidly engaged the celebs in light hearted conversations and simultaneously relayed them on air.
Attended by top management of JPL Group, the event had around 250 guests spending an evening over dinner and cocktail. Amongst the top celebrities that graced the occasion were Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Anil Kapoor, Sunny Deol, Akshay Kumar, Abhishek Bachchan, Riteish Deshmukh, R. Madhavan, Arjun Kapoor, Sushant Singh Rajput, Kangana Ranaut, Anushka Sharma, Shilpa Shetty Kundra, Sonam Kapoor, Sonakshi Sinha and Athiya Shetty.
Also seen at the event were ace directors Subhash Ghai, Rakesh Roshan, Ramesh Sippy, Rajkumar Hirani, Sanjay Leela Bhansali, Hansal Mehta, Ashutosh Gowariker and Neeraj Ghaywan and Ram Madhvani. Some of the high points of the event were witnessed with the entry of rapper Yo Yo Honey Singh. Singer Bappi Lahiri got creative with his impromptu gigs at regular intervals to keep the audience enthralled.
Pawan Bansal, COO, Jagran Solutions commented, “The Bollywood fraternity is like the heart and soul of news and entertainment industry. Jagran Group owes a lot to the celebs and to the whole of Bollywood industry for contributing to its reach of 100 million consumers. This event is kind of a small tribute to the stars for all their great work.”
Adapting to the core thought of ‘Celebrating 100 Million Hearts,’ the venue was thematically decorated with eye-catching elements in synergy to the occasion.