Vibgyor Manages Ricoh India– Department of Post IT Modernization Project Launch in Delhi

Marketing | March 7, 2016 | News

Vibgyor Brand Services Ricoh India

Ricoh India, a subsidiary of Japanese Imaging & Electronics Company Ricoh has been chosen by Indian Department of Posts to supply hardware solutions as part of DOP’s Modernization Initiative. Ricoh India along with Telecommunications Consultants India (TCIL), will be responsible for supply, installation and maintenance services of hardware for over 129,000 post offices across the country.

Managed and executed by Vibgyor Brand Services, the launch took place on March 1 at Taj Mansingh Hotel, Delhi. The concept centered on unveiling the hardware solutions for DOP along with Ricoh’s delegates - Manoj Kumar, MD & CEO, Ricoh India; Shiro Kondo, Chairman, Ricoh Group, T Takano-MD, Ricoh Asia Pacific and few customers informing them about their partnership with Government of India.

While taking inspiration from post offices in the rural areas, Vibgyor created a special demo room to give a first-hand experience of the hardware solution to the delegates and customers.

India Post’s Technology Upgradation Project aims at providing last-mile connectivity through rural post offices by enabling its postal staff with hand-held devices or micro-ATMS. This will improve the quality of services and will provide wider reach to Indian Populace through more customer interaction channels. 

*From Brand Launches and Experiences to Activations and Integrated Campaigns, click here to view the full list of categories in Experiential Marketing at WOW Awards Asia 2016.

While taking inspiration from post offices in the rural areas, Vibgyor created a special demo room to give a first-hand experience of the hardware solution to the delegates and customers.

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