DDB Mudra Group Appoints Sanjay Shukla as President, OOH & Experiential

Industry Watch | March 4, 2016 | News

DDB MudraMax DDB Mudra Group

The DDB Mudra Group has appointed Sanjay Shukla as the new President - OOH & Experiential, DDB MudraMax. At DDB Mudra Group, Sanjay will be based out of the agency’s Gurgaon office and will be reporting to Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group. He will partner Aneil Deepak, Head of Ideas, DDB MudraMax in spearheading the agency’s OOH & Experiential agencies.

Sanjay is a well-known industry veteran with over two decades of noteworthy experience in all aspects of experiential marketing, entertainment, sports marketing, talent & art, activation and events. He has worked on established brands like Wrigley, Canon, Times of India, Tetrapak, Reckitt Benckiser, Apollo Tyres, ICICI Bank, Kotak Mahindra, Reliance, VLCC, Bharti AXA, HDFC Life Insurance and Bihar Tourism. The work on these brands has received accolades from across the industry including the WOW Awards and EEMAX Awards.

On Sanjay’s appointment, Madhukar Kamath quoted, “Sanjay’s track record and credentials are impeccable. I like his enthusiasm and zeal. He comes in at a time when the OOH and Experiential teams have won some marquee businesses and also delivered some outstanding work over the past two quarters. I look forward to the exciting times ahead.”  

Aneil Deepak, Head of Ideas, DDB MudraMax added, “Like in cricket, great partnerships center around people with differing skill sets and a common goal. In Sanjay, I see that partner. As a Mudra veteran, I also respect people with long stints.”

Sanjay joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One. Sanjay led the restructuring of the diverse offerings and SBUs at Percept and helped create a single seamless entity, Percept One, that offered greater synergy and operational efficiency. 

On his new innings, Sanjay Shukla quoted, “I have always admired the work and the growth at DDB MudraMax. The opportunity to partner with Andee and grow the Experiential and OOH businesses exponentially, is a challenge that I am looking forward to’’.

The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is India’s integrated marketing communications and services network. Operating out of 15 leading cities, the agency has a comprehensive presence across the length and breadth of the country. The DDB Mudra Group has a vast client roster in the verticals of Advertising, Media Planning & Buying, Digital & Data-driven Marketing, Technology, Health & Lifestyle, OOH, Retail Design and Visual Merchandising, Experiential Marketing (Promotions, Events, Rural), Trade Marketing, Youth Marketing, Localisation Pre-Media Services, Content Creation, Strategy and Design Consultancy.

*WOW Awards Asia 2016 will be held on 23-25 June 2016 at New Delhi Aerocity.  Click here for the full list of categoriesCall for Entries is NOW OPEN!

At DDB Mudra Group, Sanjay will be based out of the agency’s Gurgaon office and will be reporting to Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group.

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