"TBB Worked With Us As Our Partners, Not Just Our Event Agency" - Bosch India MD Post Recent Launch
by Isha Gakhar Marketing | March 2, 2016 | News
The Brand Brewery Bosch
The Brand Brewery was mandated a pan-India dealer meet & product launch for Bosch & Siemens Home Appliance India. From multi-agency pitch to coming up with a concept and bringing it alive at Trident, Nariman Point, Mumbai, the entire process materialised in under a week. The event was attended by the Global Leadership Team, Regional Management, Board Members and BSH India Dealers.
The evening commenced with an inspiring and future-driven goal addressed by Dr Ottenberg, Chief Executive Officer BSH Home Appliance Group followed by Gunjan Srivastava, MD & CEO, BSH Household Appliances Manufacturing Pvt. Ltd. who introduced the theme, ‘Together Towards Tomorrow’.
Larger than life stage setup ensured the message got received in the most futuristic manner. RJ Salil with his quick wit struck the right chord with the distinguished guests and kept the moment alive.
The customised tron dance act was a visual delight and a perfect precursor to the mega launch of the all-new Bosch Refrigerator. To highlight the product features in a simple yet innovative manner, two installations – ‘The Vita Fresh Box’ & ‘Super Cooling Ice-Carving’ were created and placed at the most ‘suitable’ locations in the venue; The Salad Counter & The Bar, respectively.
About the event in detail, Aditya Narayanan, Creative Visualiser, TBB said, “Taking inspiration from the key product features, we created the right mood-board in the constrained time frame. We took a big leap by choosing aesthetic elements to communicate the highly sophisticated German Engineered Product. The idea was to keep it ‘simple yet impactful’. We knew exactly what was required to enhance the beginning of the journey of ‘Together Towards Tomorrow’.”
The evening concluded with a Dealer Engagement Session using Boom Whackers hosted by Drum Café which lead to the unveil of the complete Bosch & Siemens Home Appliance Range through Kabuki Mechanism.
Huzefa Ali, Account Manager, TBB added, “The Challenge was to live-up to the brands international imagery which is extremely detail-driven and involves thoughtfulness in its every aspect and deliver an event experience which would get applauded by its most important people; the Global Leadership team and the Indian Dealers. This project has further strengthen our ability to deliver great work in the least available turn-around time.”
Sharing the overall experience with TBB, Gunjan Shrivastava, MD & CEO, BSH Household Appliances Manufacturing Pvt. Ltd. said, “TBB is an enthusiastic team; they turned around our product launch in a matter of less than a week. From the time they came on board, the flow of the event was smooth and flawless. The team delivered beyond their commitments and helped us execute great ideas that were also cost effective. They worked with us as our partners, not just our event agency. They are truly a team you can depend on.”
On Feb 19, the event was attended by the Global Leadership Team, Regional Management, Board Members and BSH India Dealers.