Fountainhead MKTG Roped in for 'Shatterproof' Motorola Moto X Force Launch In India

Marketing | February 29, 2016 | News

Fountainhead Terrence Lewis

Motorola launched the Moto X Force, its flagship product on February 1, 2016 at the Westin Sohna, Delhi-NCR. Fountainhead MKTG, the experiential marketing agency from Dentsu Aegis Network, conceptualised and executed the launch that witnessed a gathering of around 100 people including the media, bloggers, tech reviewers, as well as representatives of Motorola.

For Motorola, the customer experience and satisfaction inspires the brand to keep building up on the magic of mobility. The agency focused on creating an experience around the core product proposition of ‘Don’t Be Afraid to Fall’; a personalized experience that appeals to the attendees and exclusively showcases the latest in mobile technology that Motorola has to offer; an event fueled by action, adventure and entertainment that the brand epitomizes.

Commenting on the creative ideation for the launch, Deeksha Arora, VP and Branch Head – North, Fountainhead MKTG said, “Having worked with the Motorola mobility team earlier as well, we understood the zeal and creativity that would be required to envisage the launch of this very unique product. We took inspiration from its brand proposition of ‘Don’t be afraid to fall’, creating an action-packed experience through a series of interactions for the media personnel. We managed to replicate the product proposition at every touch point – from the aerial launch sequence to fun zorbing engagements to the adventurous parasail-flights, all reinforcing the statement of 'Don’t Be Afraid To Fall”. I'm happy to share that Fountainhead MKTG delivered every expectation of the client brilliantly and even got in line to buy the super amazing product themselves!”

The event took off with a spectacular performance by the Terence Lewis Dance Troupe using awe-inspiring aerial and acrobatic feats to highlight the strong and shatterproof feature of the product. The Moto X Force was brought before the ardent audience by Amit Boni, General Manager – Motorola India, who along with the dancers dropped the new smartphone with FORCE - confident about the shatterproof nature of this new device.

Post the launch, the guests were invited to the demo zone whereas the bloggers and media members were also treated to the rip-roaring activities of Zorbing and Flyboy Aviation; thus, adding to the element of adventure.

The evening session of the launch was marked by yet another scintillating performance by the Terence Lewis Troupe setting the stage on fire. Following which India’s premier funny man, Comedian Sorabh Pant, entertained the audience with his signature comedy pieces gyrating, now and again, around the smartphone leaving the audience Laughing Out Loud. The event concluded with an exquisite wine and dine session to the beats of the DJ in the house.

“The mandate given to the agencies pitching for the launch was to show the USP of this unbeatable device in a fun and engaging way that is both memorable and impressive. Fountainhead MKTG pulled it off in style and without any glitch. The whole plethora of activities and performances were very well received by the media and ending up generating a lot of social buzz for us. Considering the tight timeline to put up the show, the team smoothly executed the event making it a grand success. We thank the entire Fountainhead MKTG team for their tremendous effort, " said Rachna Lather, Marketing Head—Motorola India.

The event took off with a spectacular performance by the Terrence Lewis Dance Troupe using awe-inspiring aerial and acrobatic feats to highlight the strong and shatterproof feature of the product.

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