Cream Events Launch Mahendra Singh Dhoni’s Active Lifestyle Brand ‘Seven’ in Delhi

Marketing | February 29, 2016 | News

Cream Events MS Dhoni The Grand

Cream Events conceptualized a unique launch activity for Rhiti Sports Management’s New Active Lifestyle Brand, Seven, on Feb 19 at The Grand, Vasant Kunj, Delhi. The mandate on the brief was to design an experience that was young, vibrant and leveraged the global image of India’s Cricket Captain Mahendra Singh Dhoni, who’s the face and Global Brand Ambassador for Seven and owner of Rhiti Sports.

The launch comprised of a creative yet stylish stage design for the official launch, and a demo zone which showcased Seven’s entire product range. The two events, held back-to-back in one day, had an overwhelming response, both from the media for the press launch in the morning and with stakeholders in the evening. Captain Cool – MSD was introduced on stage with an opening audio visual, and ending with the brand’s official hashtag #changemaker. Mahi welcomed the media & stakeholders and took them through the launch of Seven, their manufacturing in India, company expansion and his long association with fitness.

Seven’s apparel and fitness range was launched and displayed by models through a ramp walk on a stage with a rotating base. The demo zone with the active lifestyle range was revealed along with the launch sequence. Mahi tweeted about the event from his official handle which led to 0.8 million retweets.

On putting together the launch, Tanmay Oberoi, Asst. Manager - Client Servicing, Cream Events said, “It was a wonderful experience working with the client, despite the short turn around period. From logistics, launch plan, gastronomy and special touch points, every small element in the event was conceptualized and created keeping the youthfulness and vibrancy of the brand in mind. We look forward to such creative and challenging work from our clients!”

The agency curated a unique launch experience for Dhoni's Rhiti Sports Management’s New Active Lifestyle Brand, Seven, on Feb 19 at The Grand, Vasant Kunj, Delhi.

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