Cream Events Curates Immersive Experience For Suzlon Tech Vision 2020; Acts By Malaika & Shiamak
by Isha Gakhar Entertainment | February 24, 2016 | Video Update
Cream Events Suzlon
Cream Events conceptualized and created a unique consumer experience for Wind Energy Solutions Provider, Suzlon, on January 8 at their headquarters, Suzlon One Earth, Pune. The brief was to create an experience for Suzlon’s most important investors and partners, which will refresh the brand’s message with them. This experience was timed well with Suzlon’s much spoken about financial recovery.
From a personalized automated video invitation to the customized Kindle that was gifted to all attendees, the entire experience spoke of Suzlon’s technological supremacy through customized content. Cream Events curated an experience using content expressed over multiple technological mediums, the creation for which took over 2 months.
Cream Events transformed a conference room at Suzlon’s headquarters into an immersive theatre, where Suzlon spoke to its clients about its technology edge and future plans. The entire room was first redone as a black-box complete with swivel chairs for seating, it was also covered with LED screens on 3 walls to create a 270* immersive experience. While all the content was a combination of films, animation and archival material, the technologies used by the various presenters ranged from Holographic projection to Augmented / Virtual Reality.
The challenge of using multiple technologies together was overcome by budgeting for extra days of setup and rehearsals that ensured a smooth delivery of the content to the target audience. The audience were engaged from 3:00pm to 11:00pm. The event was attended by captains of Industry and dignitaries such as Rahul Bajaj and Pramod Deo.
The attendees were further delighted by a 7-course sit-down dinner accompanied by high-energy performances by some of the most talented performers know to the experiential industry - Shiamak Davar & his top dancers, Malaika Arora Khan, Shibani Dandekar, Lisa Ray, and The Kakkar Sisters & Illuminati. National Award-winning Sand Artist Nitish Bharti created a beautiful story about the emotional history of Suzlon.
The experience engaged Suzlon’s top customers for one whole day and included a riveting session with internationally-acclaimed speaker and consultant Ram Charan.
On the success of the event, Zarif Tapia, Director, Cream Events commented, “It is very rare to find a client as involved as Suzlon. There was no stone unturned by the client to give us all the right weapons to create the experience they desired. We look forward to creating many such customized experiences for brands.”
Tulsi Tanti, Founder, Chairman & Managing Director of Suzlon Energy Limited said, "Tech Vision 2020 was one-of-a-kind event which the industry has never witnessed, a fact confirmed by some of the leading customers and investors in renewable technology from India. There was tremendous hard work that the teams put in and it was a true collaboration of the client and agency which finally came together to pull of the show." He thanked the entire team and also the supporting crew who stay in the background for pitching in and doing their best to create such an experience for our valued guests.
Cream Events crafted an experience using content expressed over multiple technological mediums, the creation for which took over 2 months.