Work Ventures Create Mughal Themed Stall For Macleods Pharma At AICOG ‘16
by Rakhi Jerly Business Events | February 19, 2016 | News
Work Ventures Macleods Pharma
Work Ventures executed the Macleods stall at the recently concluded 59th All India Congress of Obstetrics and Gynecology (AICOG) in city of Taj Mahal. Macleods Pharmaceuticals was a major sponsor for the three-day event held from Jan 14 to 16, 2016, at the Kalakriti Grounds in Agra.
The theme for the Macleods exhibition area at AICOG 2016 was inspired by the Mughal era to compliment the vibe of the host city. Innovatively called the ‘Macleods Red Fort’, the stall area featured a lavish entrance modeled to look like the facade of Agra Red Fort. A pair of life-sized elephant statues stood guard at the doors as well.
Inside, the Macleods lounge was systematically divided into two zones - Scientific and Activities. While the the Scientific zone was dedicated to sharing information and medical innovations to doctors participating in the conference, the engagement zone featured activities to explore Agra’s various arts and crafts like bangle making, astrology, pottery, hair styling, mehndi, nail art, instant photo and many more.
Commenting on the mandate, Shampa Kirti, Project Head, Work Ventures, said, “The event was an attempt to connect doctors around the country under one roof for discussing and exploring new medical avenues for the betterment of the people. It had been a great experience working with Macleod’s team and I would also like to express my gratitude for their generosity to bestow the honour of conducting this humongous event on our company. It would have been a daunting and nearly impossible endeavour for me, if it wasn’t for my team and humble colleagues for being ever supportive.”
Monica Rankawat, Deputy Senior Manager, Work Ventures, adds, “Although we have been successfully able to execute numerous event so far, it was a great achievement of winning three back to back pitches from the most prestigious and popular companies around the country- Asian paints, Macleods, Colgate. And, it would’ve been impossible without relentless support from my company. Our team has really worked hard fulfilling all the expectations of the client even after time constraints and we look forward to more such opportunities.”
Creatively named ‘Macleods Red Fort’, the stall at All India Congress of Obstetrics and Gynecology held in Agra on Jan 16, featured a lounge with separate scientific and activity zones.