Cineyug Executes ‘DHFL Meet SRK’ in Mumbai

Marketing | February 18, 2016 | News

DHFL Cineyug Shah Rukh Khan

Cineyug managed the ‘DHFL Meet SRK’ event at JW Marriott Sahar, Mumbai on Feb 8. An evening organised to appreciate the achievement of annual targets by all those associated with DHFL, DHFL Meet SRK event was a grand affair. In this meet and greet session, Shah Rukh Khan, who is also the brand ambassador of DHFL, interacted with employees, partners and also their families.

On managing this event for DHFL, Mohomed Morani, Director, Cineyug remarked, “DHFL Meet SRK was a B2B event with brand ambassador SRK meeting the employees and partners associated with DHFL with a view of appreciating and rewarding their efforts. In the words of SRK, this truly can be called ‘Deewan Housing Family Ltd’, with a positive symbiotic relationship between the company and its associates. While the event was done in Mumbai, we plan to organise and execute the same in more cities and around the globe soon. The biggest achievement for us was to know that our client was very happy and so were all the attendees of the event.”

The host for the evening was Shibani Dandekar, while singers Shalmali Kholgade and Anusha Mani performed.

The Chairman and Managing Director of DHFL, Kapil Wadhawan, began with an address, which was followed by the traditional lamp lighting ceremony with Shah Rukh Khan. The evening also witnessed a one of a kind ‘chat show’ conducted by SRK for Wadhawan. Titled ‘Soda with SRK’, this led to a Q&A with the audience.

A lucky few also got the chance to come on the stage and interact with the actor. A girl from the audience got to have a live date with SRK in which he uttered popular romantic dialogues, while presenting a ring to her and performing a romantic dance act on popular songs including Tum Hi Dekho Na, Haule Haule, Gerua, Main Agar Kahoon and more. The stage was set up with a Valentine’s theme, complete with balloons and hearts everywhere. The second interaction took place between SRK and a lucky man from the audience who was called on stage and shown some magic tricks by SRK. The man also got to perform the Lungi Dance along with SRK. The third interaction witnessed SRK calling upon stage 2 men from the audience who were shown ways to impress a girl, where they were even asked to impress a belly dancer who showed them some moves to the song Chammak Challo.

Special parody songs and a finale track was specially created for the evening including a version of Indiawaale which was called ‘DHFLwaale’. While this played, SRK threw autographed goodies to the audience.

The meet and greet event allowed for unique interactions on stage between SRK and lucky members of the audience.

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