Colgate Sri City Factory Launch By Work Ventures
by Rakhi Jerly Marketing | February 18, 2016 | News
Colgate Work Ventures
Colgate-Palmolive celebrated the inauguration of their first ever toothbrush production unit in India with a culturally rich event managed by Work Ventures. The plant was opened in Sri City - a large private business and industrial park in Andhra Pradesh, located near the Tamil Nadu borders, on Feb 3, 2016. Senior company officials and representatives from the state government were present at the event.
Keeping in mind the brand’s DNA, the event’s theme with a blue and white colour scheme, highlighted the South Indian culture and aesthetics - beginning with a traditional welcome for the foreign delegates and an auspicious plaque unveiling ceremony by Fabian Garcia, Colgate-Palmolive’s Europe – Asia Pacific head.
Commenting on the mandate, Stephy Lobo, Project head, Work Ventures said, “The event celebrates the expansion of Colgate family. The motto of the event is to motivate their employees, existing as well as new, into working together as a family and launching their new Factory.”
Nikhil Deolia, Director, Work Ventures, adds: “Although we have executed various events for Colgate, this project was special for us because of the value it holds for Colgate and its employees. Our team has really worked hard fulfilling all the expectations of the client even after facing time constraints and we look forward to more such opportunities.
The company’s first toothbrush production unit in India was inaugurated at Sri City, Andhra Pradesh on Feb 3, 2016.