Work Ventures Wins Multi-Agency Pitch And Executes Asian Paints Colourpro Leap

by  EVENTFAQS Bureau Marketing | February 17, 2016 | News

Asian Paints Work Ventures

Work Ventures won the mandate for the recently held Asian Paints Colourpro Leap, over a multi-agency pitch. Commenting on the event, Trisha Gupta, Project Head, Work Ventures, said, “This is for the second consecutive year that we have executed Leap. Last year we had created different spaces to showcase different products and services of the brand, this year we went one step ahead to appeal and educate the attendees. We created a modern 2 BHK flat comprising of a Living room, Kitchen, Bedroom, Kids room, and Bathroom, with actual props to display the residential products of Asian paints. Also a hotel lobby, garden, and a green zone were constructed to display the products as per their use. A lot of detailing went into bring out the right colours creatively and operationally. It was a challenge to create and install this huge setup overnight, but our team really worked hard and delivered everything as per client’s expectations.”

Asian Paints recently concluded Colourpro Leap 2015 - 2016 ‘Learn Everything About Paints’ is an exclusive program for Architects & Interior Designers. The multi-city event was held at Surat, Chandigarh, Kochi, and Bhubaneswar, showcasing the brand’s premium range of products and services. 

Speaking about the success of the event and the association with Asian Paints, Monica Rankawat, Senior Manager, Work Ventures said, “This project was a great experience for us, where we conquered every single challenge because we had planned everything in detail, kudos to the team! We look forward to more such opportunities with Asian Paints.”