Ascent Brand Communications Manages Exportech 2016 in Gwalior
by EVENTFAQS Bureau Business Events | February 17, 2016 | News
Ascent Brand Communications CII Exportech 2016
Exportech 2016, a reverse buyer-seller meet, was organized from Jan 29 to 31 at the Convention Centre Mela Ground in Gwalior. Jointly hosted by the Confederation of Indian Industry (CII) and Madhya Pradesh Laghu Udyog Nigam Ltd (MPLUN) as a step to achieving the government’s objective to encourage exports from MP. The meet provided manufacturers looking to expand into the export market access to interested international buyers. Ascent Brand Communications was responsible for managing the event, which witnessed 120 exhibitors and 400 foreign delegates attend.
Exportech 2016 was inaugurated by Yashodhara Raje Scindia, Minister for Commerce, Industries and Employment, Government of MP. A total of 60 pacts were made during RBSM, which are expected to lead to 196.49 crores of business.
On managing Exportech 2016, Shailendra Singh, CEO, Ascent Brand Communications said, “The event was mandated to us through a systematic tender process basis our credentials of handling government events, including last year’s Exportech 2015. We had to make the event even better than last year’s. Providing ease to delegates coming from 21 countries was not an easy task, and neither was handling changing priorities at the last minute for the satisfaction of our guests. We faced the challenge of handling a 3-day event with lot of precision owing to the involvement of major stakeholders like CII, secretary level people, diplomats, foreign delegates, ministers of state and central, high level bureaucrats, entrepreneurs, and industrialists.”
Exportech 2016 featured multiple sub-events including 121 meetings amongst buyers and sellers, presentations on pre-scheduled topics, an inauguration ceremony, a closing ceremony, product exhibition of 125 stalls, and dinner and lunch for delegates and exhibitors. The agency was also responsible for guest arrival and departures.
A large aluminium hangar was set up with an area of 2400 square meters. The venue design feature a floral décor and landscaping, fabric work, branding, and flags throughout the venue area. Separate areas were allocated for the opening ceremony, exhibition and meetings. A dining area and media room was also set up.
Exportech comes following a strategic decision by the government to efficiently intervene in the market as a facilitator of sorts and seek audiences from as many as 21 different countries. The aim is to spread awareness about the potential of domestic industries in the area, and at a later stage to provide export incentives. This will allow local industries to better compete in the global market.
Jointly organised by CII and MPLUN, Exportech 2016 provided MP manufacturers a platform to meet potential buyers from international markets.