FDCI Hosts 'Weaves of Banaras' at the 'Make in India Week'

Marketing | February 16, 2016 | News

FDCI Weaves of Banaras

As part of ‘Make in India Week’, the Department of Industrial Policy & Promotion, Ministry of Commerce & Industry, in collaboration with the Fashion Design Council of India (FDCI) presented ‘Weaves of Banaras’, an interpretation of the splendid-ness of Banaras captured through the modern lens of the magic of crafts on Feb 14, at ITC Grand Central, Mumbai.   

While addressing the audience before the show, Amitabh Kant, Secretary, Department of Industrial Policy and Promotion (DIPP), Government of India said, “I would like to thank Sunil Sethi and the FDCI designers for such a well-organised show.”

He further added, “This initiative will help promote our rich heritage and the artisans of Banaras, who have strived to take forward this legacy. We want to put the focus back on the weavers, promote this sustainable art and bring it back to mainstream fashion. We are delighted to receive such an overwhelming response for the Weaves of Banaras.”

Conceptualised by the FDCI with a collection by 12 veteran design gurus such as Sabyasachi, Rohit Bal, Rohit Gandhi + Rahul Khanna, Rajesh Pratap Singh, Namrata Joshipura, JJ Valaya, Ashish Soni, Arjun Saluja, Anju Modi, Anita Dongre, Abraham & Thakore and Abhishek Gupta showcased three ensembles each. They reveled in the sheer artisanal beauty of the weaves of Banaras, and gave it a stunning metaphorical twist through emblematic colours, silhouettes and surreal forms.

The venue was enlivened with marigold and mogra flowers, which added an irresistible flavour to the captivating retelling of the enduring influence of Banaras, as it blended beautifully with the installations in white and gold.

On the initiative’s response, Sunil Sethi, President, FDCI shared, “Fashion was seen as one of the industries in the Make In India context. This is the biggest satisfaction that FDCI’s designers have put our fraternity on the international scene. I would like to thank Amitabh Kant for giving us an opportunity to collaborate with them. I would also extend my heartfelt gratitude to ITC Hotel management for a perfect venue and hospitality.”

Weaves of Banaras is conceptualised by FDCI with a collection by 12 veteran design gurus, including Sabyasachi, Rohit Bal, Rohit Gandhi + Rahul Khanna, Rajesh Pratap Singh and Namrata Joshipura.

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