Make In India Week: Who's Doing What?

Business Events | February 12, 2016 | News

Make in India Wizcraft Showtime Group 70 EMG Modern Stage Services

The Make in India initiative is said to fuel economic growth in 25 sectors, with the Maharashtra Government planning to attract investments of ₹4 lakh crore during the Make in India Week.

The Make in India Week, which kickstarts tomorrow, Feb 13, will have 55 events and will see participation from 49 nations, 17 States, business delegations from over 60 countries, over 200 exhibitors, and close to 40 seminars and parallel discussions being held.

The Make in India Centre, setup at the MMRDA grounds in Mumbai will showcase exhibitions of the most innovative products and manufacturing processes across 11 sectors and states. The event’s theme is innovation, design and sustainability. The space itself will be an avant-garde statement in design, merging the aesthetics of traditional craft with a futuristic vision.

The MII Centre includes, twelve air-conditioned pavilions-cum-exhibition halls that have been constructed over 100,000 sq mt land as sector and state pavilions.

Amongst these, one of the most prominent pavilions will be that of Maharashtra State, undertaken by the Maharashtra Industrial Development Corporation, exhibiting the model of Delhi-Mumbai Industrial Corridor. Other agencies including MMRDA and the City & Industrial Development Corporation will display models of ongoing and proposed infrastructure projects in the state. This Pavilion has been conceptualised and is managed by Wizcraft.

Wizcraft is also managing the Maharashtra Investment Seminar and the CCN Asia Business Forum, all taking place as part of the seminars and collateral events at the Make in India Week. Read about all other aspects of the Make in India Week being managed by Wizcraft here.

Gujarat, Chhattisgarh, Andhra Pradesh, Tamil Nadu, Punjab, and Haryana will also display their strengths as investment destinations in the States Pavilion at the MII Centre.  

Within the MII Centre, under the sector pavilions, some important exhibitors include auto major Mercedes Benz, who is installing an assembly unit, and Global fluid management company Kirloskar Brothers Limited (KBL) showcasing its innovative fluid management solutions.

Showtime Events has reported back that they are managing a StartUp India display (on the lines of what was created in the Capital a few weeks ago), an IIT display showcasing capabilities of the 8 IITs in the country, an Infosys, and a Nestle Display, under relevant sector pavilions.

DynaMix Media have partnered Showtime for the A/V solutions at the StartUp India and IIT showcases, while Splat Studio will assist with the A/V content, and Star Dimensions is taking care of trussing and lighting solutions, together with UK-base Lighting Desinger, Admam Power. One Films is executing a lion installation at the StartUp India stall and creating AV content in the Women Entrpreneur's lounge also as part of the StartUp India showcase.

Star Dimensions is also lighting up the entire main facade of the Make In India Centre and providing ambient lights in the VIP lounge. Spectrum LED is providing LED solutions in the VIP lounge and also doing the LED at the main entrance of the exhibition, i.e. the Lion display on the dacade of the MII Centre.

There will also be showcases by brands including Sanofi, Britannia and Raymond. Video Waves has supplied unique curved screens for each of these booths, with the screen at the Sanofi showcase being a first of its kind in India - 3.9 mm (usually 4.8mm) pitch convex (usually concave) curved screen. The company has also installed 3 curved screens at the Gujarat showcase in the States Pavilion.

Modern Stage Services is providing full technical solutions, including sound, light, AV, for the Main Conference Hall, which will host the PM's inaugural address and all the important seminars as part of the MII Week.

The India Design Forum is being hosted as part of the mainstream seminars of Make In India week, and will showcase the potential of design, innovation, and sustainability, especially in the manufacturing sectors.

The Kala Ghoda Festival which took place in Mumbai this week, is extended for an additional 3-days especially as an inclusion to the Make In India Week. 70 EMG is continuing to manage the festival, including this 3-day extension.

About Rs 100 crore is said to be spent jointly by the Centre and the State government on media blitzkrieg and event management during the Make In India Week, and all preparations have been managed in a meagre 3 month lead time to the event.

Wizcraft is managing the Maharashtra Pavilion, Showtime is executing displays for StartUp India, IIT, Infosys and Nestle. 70 EMG is extending the Kala Ghoda Festival as part of MII Week and more!

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