Living Foodz Food Fiesta Managed by Gravity Concepts To Feature Foodies And Celebrity Chefs

Marketing | February 11, 2016 | News

Living Foodz Gravity Concepts

Ahmedabad is all set to host the ‘Food Fiesta’ - a social event for foodies to come together, cook, and interact with some of the country’s best celebrity chefs like Pankaj Bhadouria and Kunal Kapur. Hosted by the foodtainment channel - Living Foodz, the event will also travel to Lucknow, Delhi, Mumbai, and Indore. The Ahmedabad edition is scheduled to take place on Feb 13, 2016 from 4 pm at The Grand Bhagwati. The event features cooking competitions, workshops by the celebrity chefs, food stalls, and giveaways. Registrations can be made through SMS as well as online.

Managed by Gravity Concepts, the event will see 15 lucky winners shortlisted from the ongoing online competitions engage in a cook off in the presence of the chefs. A Living Foodz Molecular Gastronomy section is also being organised to attract foodies in each city. Speaking about the theme and idea behind the initiative, Amit Nair, Business Head - Living Foodz, said, “Living Foodz as a channel is all about - Food is fun. Post the launch of the channel and attaining the leadership position, we would like to connect with the audiences on-ground and what better way than to get their favorite chefs to cook with them. The overall idea is – You have watched them, now cook with them.”

Living Foods, launched in Sept 2015, is an international food and lifestyle channel from ZEEL’s (Zee Entertainment Enterprises Limited) Living Entertainment. In India, Living Entertainment is an extension of Essel Group’s international ‘Living Network’. Living Foodz channel specializes in the evolving social status of food, while exploring the world of entertainment and adventure through food. 

Commenting on the importance of experiential marketing for the channel, Nair said, “Living Foodz always finds ways to connect to their large viewership base. Being the mediator in making the fans meet their favourite celebrity chefs is one such instance. The audiences love the celeb chefs and we make our audiences dream come true by taking these chefs to their city. It is a great way to engage with them.”

“During the Launch of the Show ‘I Love Cooking’, Maria Goretti through Living Foodz (LF) hosted a brunch event where mainlines, electronic, and bloggers got an opportunity to interact with her and taste delicious dishes at Woodside Inn, in Colaba. The launch party of LF in September was a great way to connect with the clients and advertisers, bloggers, media etc. Experiences like – The lab of crazy scientist and Muddle bar were talked about a lot. LF as a brand also connects with the youth and hence, has been actively participating in college fests like Mood Indigo, lifestyle events like Palate Fest in Delhi, and Kala Ghoda in Mumbai. Each event sees installations, chef demo sessions etc., which are an integral part of the main event,” Nair added, citing examples of LF’s successful experiential engagements in the past.

Leading up to Food Fiestas in the five cities, an online cooking competition is also being held. Recipes are to be submitted at or emailed to 10 lucky finalists per city will be chosen from the submissions. Five finalists will be chosen on-the-spot as wild card entries. The final 15 will participate in the cook-off for a chance to appear on the channel. All 15 participants’ names as well as the winners will be declared on the day of the event. With the first event taking place in Ahmedabad this week, registrations and recipes have been pouring in and the organisers are in the process of choosing the Top 15 contestants for the cook off.
Registrations for the Ahmedabad Food Fiesta is also now open on the website. After Ahmedabad, the Food Fiesta is scheduled to be held in Indore on Feb 20, 2016, while the dates for Lucknow, Delhi, and Mumbai are yet to be confirmed. The event will be televised in Mumbai and will be broadcasted in small slots on the Living Foodz channel. 

Apart from Chef Kunal and Chef Pankaj, the event will also see Chef Rakhee Vasvani, Chef Vicky Ratnani, Chef Ranveer Brar, and Chef Gautam Mehrishi interacting with the foodies at Food Fiesta. 

The event will be first held in Ahmedabad on Feb 13 and then travel to Indore, Lucknow, Delhi, and Mumbai.

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