Adidas Group Joins Hands With Toast Events For The Grand Launch Of Their Warehouse In Pataudi

Marketing | February 9, 2016 | News

Toast Events Adidas

Adidas Group through a multi agency pitch chose Toast Events as their Experiential and Events partner to ideate and execute the launch of their Warehouse at Pataudi, Haryana. The idea, concept and designs presented to the brand during the pitch rounds is what made the difference and a general consensus put Toast Events at the top.

About 500 Warehouse employees and the Senior Management team of Adidas Group attended the event. The event started with the formal inauguration ceremony of the Warehouse, which was led by Dave Thomas, Managing Director - Adidas Group, along with a few international delegates from the brand. The inauguration of the Warehouse was tweaked a little by re-creating the façade of the entrance door in theme colors. "Upon ribbon cutting, we had skateboarders coming up to deliver a high energy performance using various structures to celebrate the moment in a true sports and fitness brand style. Confetti blasts, mechanical opening of the main door and releasing of about 1500 customized balloons by these employees added hues and grandness to the Opening Ceremony," elaborated Prateek Nagpal, Client Services Lead, Toast Events.

Post the inaugural ceremony, whilst senior representatives were on a round to have a look at the Warehouse, the employeeshad a quick round of interactions with the Emcee who gave away brand merchandise. The formal ceremony commenced in an indoor space featuring formal presentations and warehouse related AVs showcased to the employees.

Sports and fitness activities were carried out, from relay runs to a skateboarding workshop, box football to basketball shoot and Volleyball games, everyone had picked up a game or activity of their choice and were busy experiencing what the brand has been known for over the years. 

Talking about the event flow, Nagpal, mentioned, "The buzz was right there and we could see each one of them so involved and participative from the start, be it the Opening Ceremony, Emcee Interaction sessions or the Outdoor Activities. We have had challenges on deciding how to keep employees engaged for the day initially but the idea of engaging them through Outdoor activities and do mini versions of these games helped us pull off a good engaging event. Our expertise and detailing on these activities took these sports sessions and activities to another level ensuring maximum participation which was well applauded by the client."

The launch event featured an opening ceremony, Emcee interactions, presentations and outdoor activities for employees and senior management.

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