Dentsu Aegis Networks Organises One-DAN India Conference in Hongkong

Industry Watch | February 9, 2016 | News

Dentsu Aegis Network

Dentsu Aegis Network (DAN) recently held its annual One-DAN India conference in Hong Kong, with more than 650 managers participating in the programme. The conference is an overseas training conference organised in order to enhance an integrated collaboration between DAN’s units. The programme was woven around the group’s One P&L approach, which fosters collaboration.

The three-day conference saw the exchange of ideas from the different units, including creative units led by the Dentsu branded creative agencies (including Taproot Dentsu and Dentsu Webchutney), the media units including Carat, Dentsu Media and Vizeum, the digital agencies including Isobar, iProspect and WATConsult, the out of home agencies including Posterscope and Milestone Brandcom, and the events & activation units including Fountainhead.

Interactions revolved around industry-leading collaboration to deliver three key outcomes for clients: efficiency, effectiveness, excellence. Also, the first One-DAN Awards for Excellence were awarded to the most outstanding talent from across DAN India. The second evening was rounded off with a party celebrating the achievements of the present and the possibilities of the future.

The conference finale was a 3-hour long Open House where questions and issues were raised to and tackled by the Executive Council of Dentsu Aegis Network India.

On the conference, Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network South Asia said, “Our goal of making Dentsu Aegis Network India the #2 communications group in India by end-2017 will only be made possible when every one of our 2000 plus people across DAN India make it their mission to collaborate and relentlessly help their clients win in the market. That is what One-DAN is all about, and that is what we emphasized upon the most in Hong Kong.”

Attended by 650 managers from across units, the conference aimed to enhance collaboration between all units of the network.

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