Triumph Appoints Fountainhead MKTG to Handle its PR Mandate
by EVENTFAQS Bureau Industry Watch | February 9, 2016 | News
Fountainhead MKTG Dentsu Aegis Network
Triumph International (India) has roped in Fountainhead MKTG, a recent venture between Dentsu Aegis Network, New York-based lifestyle marketing agency MKTG and the event management company Fountainhead Entertainment, to handle its PR mandate. The agency won the account following a multi-agency pitch.
Triumph is currently present in more than 1000 points of sale across India including leading large format stores, multi-brand outlets and multiple e-commerce portals. Under the guidance of Shalindra Fernando, General Manager - India & Sri Lanka, Triumph International and Jennifer Kapasi, Head of Operations, Triumph International (India), the brand aspires to enable Indian women to feel comfortable and confident in what they wear without feeling conscious about how they appear from outside.
Sharing her thoughts on the association, Kapasi said, “We are glad to be associated with Fountainhead MKTG. Triumph is world’s largest intimate apparel company and enjoys presence in over 120 countries. With this association, we are looking forward to the same passion and enthusiasm that the team will bring to the table and collectively work towards achieving our goals to enrich our brand presence.”
The agency won the mandate in a multi-agency pitch process.