22 Celebrities At Saifai Mahotsav Finale Managed by Touchwood; Natura Rigs Aerial Celebrity Entries

Entertainment | February 8, 2016 | News in Brief

Natura Touchwood Group

The Annual Saifai Mahotsav held in Etawah, UP comes to a close with a star-studded Bollywood night, every year. Fondly referred to as ‘Saifai Ka Filmfare’, the finale show for the 18th edition of the fest held this year, saw 22 celebrities including Ranveer Singh, Arjun Kapoor, Saif Ali Khan, Kareena Kapoor, Sonakshi Sinha, Parineeti Chopra, and Mika, among others, performing for the gathering at Saifai Village.

Keeping up with the trend, the show saw two aerial entries - a suspended ring for Sonakshi Sinha and a swinging platform for Saif Ali Khan. Touchwood Group, the event agency behind the fest management roped in Natura to execute the rigging for both aerial acts. The Natura team were spared technical challenges, as they had done the same setup previously at the same venue, which also has a permanent infrastructure. Time was the constraint, as it was a last-minute confirmation. However, the team managed to execute the project with enough time for a couple of rehearsals with the celebs.  

The five hour program that continued past midnight on Jan 12 had Samajwadi Party (SP) chief Mulayam Singh Yadav and many senior cabinet ministers in attendance. Stand up comedians Sunil Grover, singers Badshah, Javeed Ali, Rahat Fateh Ali Khan, and Peenaz Masani were also roped in for the cultural extravaganza. 

‘Uttar Pradesh’s Biggest Rural Festival’ managed by Touchwood Group was held at Saifai Village, Etawah from Dec 26, 2015 to Jan 12, 2016.

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