Diesel + Art India Debut With Rohan Shrestha’s Projection Photography Exhibit

by  Rakhi Jerly Marketing | February 3, 2016 | News

Diesel+Art, a unique global property that celebrates art as an intertwined facet of fashion, is all set to make its India debut in Mumbai on Feb 6, 2016. Aimed at promoting the experience of art on an ongoing basis by showcasing the brightest creative minds of tomorrow, the initiative will kick-off with a unique projection photography exhibit by celebrity photographer Rohan Shrestha. The show curated by Ambika Hinduja Macker of Impeccable Imagination, will be open to the public at Diesel’s Juhu flagship store from Feb 7 - 21. Using six ultra-projectors along with a moving image piece housed in the backdrop of print images, Diesel + Art’s latest show will be a pioneering projection photography show in Mumbai.

Inspired by Japan’s cherry blossoms, or Sakura, the photographer has blended two different styles of photography, completely different from each other, to create each one of the 25 images being exhibited at the show titled HANAMI. Having experimented with projection photography, video imagery, and infrared images, Shrestha has combined his ethereal Sakura images with fashion photography, by projecting them on to an Indian model. He has also experimented with other photography techniques like zoom burst and rotational slow shutter on images of Japanese temples and monasteries. 

HANAMI is curated by Ambika Hinduja Macker of Impeccable Imagination - a boutique design services company. “Fashion is as much art as is a painting, a sculpture, and a photograph. All of the above are expressions of creativity conveyed through different mediums. It's only natural for fashion brands to involve and indulge art, through various collaborations,” says Ambika, who is the Founder and Creative Director of Impeccable Imagination. Impeccable Imagination is the global representative of photo and visual artist, Rohan Shrestha. The photographs will be available to viewing and sale at the Diesel+Art show.

Speaking about Diesel+Art initiative, Darshan Mehta, President & CEO Reliance Brands Limited, says; “Diesel, as a brand, works very closely with art and music internationally, as both these genres are inherent to the Diesel DNA. Diesel Art is a worldwide initiative to support artists and celebrate different forms of creative expression. In Japan, for instance, we have an established Diesel Art Gallery showcasing avant-garde works of global artists.”

In India, Diesel + Art aims to be the launch-pad of some of India’s most talented young artists across genres. A non-commercial venture for Diesel India, 10% of the exhibit sales goes to Ummeed, a charitable organisation helping children with developmental disabilities like cerebral palsy, mental retardation, learning disability, autism etc, through the Reliance Foundation.

“We initiated Diesel + Art in India with the same belief, but with a slight difference. A non-profit venture, Diesel + Art dips into our country’s mammoth talent pool, scouting for bright and emerging artists to provide them a professional launch-pad. The Diesel flagship store in Juhu is Diesel + Art Ground zero. It has a dedicated floor that morphs into a gallery space with a focus on interactivity and technology,” said Mehta.

“Our upcoming show by Rohan Shrestha and curated by Ambika Hinduja on projection photography is another example of art merging with technology in true Diesel style and spirit—innovative and edgy,” he adds.

While the launch event on Feb 6 is accessable by invite only, the entry to the Diesel+Art exhibition from Feb 7 - 21 is free for the public from 11 am - 8 pm. The video show will be presented only on the weekends.