Shah Rukh Khan Announces KidZania Delhi-NCR Launch In May 2016
by EVENTFAQS Bureau Marketing | February 2, 2016 | News
KidZania Shah Rukh Khan
Edutainment theme park, KidZania, formally announced the launch of their Delhi NCR project at a press conference held on Jan 29, 2016 in Delhi. KidZania’s second centre in India, after KidZania Mumbai launch in 2013, will be open to the public in May 2016 at Entertainment City, Noida. KidZania Delhi NCR will see an investment of approximately Rs. 100 crore. Imagination Edutainment Pvt. Ltd.(IEIPL), jointly owned by Singapore-based KidZ Inc. and actor Shah Rukh Khan, has the rights to set up KidZania centers across India.
The press conference was hosted by kids in role-play. To commemorate the occasion Shah Rukh Khan hoisted the KidZania Flag with the children.
Speaking on the occasion Shah Rukh Khan commented, “I am extremely excited about KidZania Delhi NCR. This will be a larger project than our first centre in Mumbai. I am passionate about my association with KidZania because as a father I understand the importance of empowering children at a young age to be able to manage their world better, and as an actor the power of making someone happy by entertaining them. KidZania brings fun and learning together; as India is a country of young people what better way to educate them to be good citizens.”
Excited about the impending launch, Sanjeev Kumar, Director and CEO KidZania India said, “Having KidZania reach more cities is one step further in fulfilling the ambition we have for KidZania in India, and we are delighted to have set foot into Delhi NCR with our second center. Wehope to host families not just from Delhi, Gurgaon and Noida but also neighboring cities like Faridabad, Sonipat, Panipat, Agra, Karnal, among others.”
KidZania Delhi NCR is a standalone structure spanning 96,000 sq. ft across 3 floors. It will emulate the workings of a real city but built to scale for children with paved roads, battery-operated vehicles, buildings, a functioning economy, and its own currency. The center also has a fuselage of a real Airbus A320-200 protruding out of the façade of the building. Kids get to role-play pilots and learn how to fly on flight simulators placed inside the plane.
KidZania’s new Industry partners were also announced at the press conference and these include key brands already associated with the Mumbai centre and have extended their partnerships, as well as new brands that have forged new ties with KidZania Delhi NCR. Toonz, YES Bank, DHL, Kellogg's, Pepperfry, Frooti, Adidas, Aquagard, and VLCC, among others, are a few brands associated with new launch.
The edutainment theme park’s second centre in India will be open to the public at Noida’s Entertainment City. New brands associate as industry partners for KidZania Delhi-NCR.