Synergy IM - Radio Mirchi Breaking Music Campaign At Mumbai Colleges And Malls

Marketing | February 1, 2016 | News

Radio Mirchi

Synergy Integrated MarCom India Pvt Ltd partnered with Radio Mirchi 98.3 FM to design and execute an extensive marketing campaign for their Breaking Music – Meera & Suren show. The campaign involved various engagement activities like Motion Sensing Game and live shows at various malls and colleges in Mumbai.

With Radio Mirchi disposition of recurrence in various segments of the society, the campaign was kicked-off with Catchy hoardings on the wayside at selected points across the city - from Churchgate, Andheri, Malad to Thane and beyond. The Breaking Music – Motion Sensing Game was then launched at malls like at malls like Oberoi, Goregaon , and Inorbit, Malad. 

The production of the game took in a lot of endless hours and hard work, with the team bettering every minute detail of customization, bug fixing, re-development, re-monitoring, conceptualizing , animation, and other engineered facts. Keeping entertainment alive for all the gamers was crucial. The game was designed with a very basic idea - swipe right to dismiss songs that are 6 month old or more and swipe left to store the latest ‘Breaking Music’ in the Jukebox. The game ends with an easy palm movement to play the song selected. 

Apart from the game, a platform to present it in the public spaces was tailor-made to match the Breaking Music creative and Radio Mirchi theme. The set-up included a motion sensing screen comprising 12 LED panels and the Kinect attached on top, the Music Taxi - on-spot studio from where RJs Meera and Suren would host live shows, and buzzer consoles for a fun game to engage the crowd.

Apart from the mall activations, Synergy IM took the Breaking Music Campaign to college fests like Umang at NM College and Malhar at St Xavier’s College. More recently, the activity was also presented the Standard Chartered Marathon – Get Active Expo at BKC, where Bollywood actor Tusshar Kapoor also joined in. 

Suman Roy, Director - Marketing, Synergy IM says, “With its ever growing marketing charm, the possibility is to take Breaking Music to its destined next level, i.e to reach the Android, iOS, and Microsoft platforms for listeners to enjoy its taste sitting back at home”.

Synergy IM is a versatile firm with a 360 degree outlook on services and products related to branding, marketing, advertising and communication. Brand partnerships and integrated consultancy solutions are their core marketing competencies. 

The extensive marketing strategy by Synergy Integrated MarCom India Pvt Ltd, included augmented reality using motion sensing, engaging games, and interactions with the RJs.

Photo Gallery

  • Synergy IM - Radio Mirchi Breaking Music Campaign At Mumbai Colleges And Malls
    1/8
  • Synergy IM - Radio Mirchi Breaking Music Campaign At Mumbai Colleges And Malls
    2/8
  • Synergy IM - Radio Mirchi Breaking Music Campaign At Mumbai Colleges And Malls
    3/8
  • Synergy IM - Radio Mirchi Breaking Music Campaign At Mumbai Colleges And Malls
    4/8
  • Synergy IM - Radio Mirchi Breaking Music Campaign At Mumbai Colleges And Malls
    5/8
  • Synergy IM - Radio Mirchi Breaking Music Campaign At Mumbai Colleges And Malls
    6/8
  • Synergy IM - Radio Mirchi Breaking Music Campaign At Mumbai Colleges And Malls
    7/8
  • Synergy IM - Radio Mirchi Breaking Music Campaign At Mumbai Colleges And Malls
    8/8

Subscribe to Newsletter

   

0

Twitter Feed

Facebook Connect

Recent Headlines

Resources

View All

Artists

View All

Agencies

View All