Dettol Banega Swachh India joins the ZEE Jaipur Literature Festival as its first Cause Partner

Marketing | January 28, 2016 | News

Dettol ZEE Jaipur Literature Festival

Dettol Banega Swachh India, in its 2nd year has been focusing on devising & implementing ‘behavior change communication models’. For this, a 45-lesson hygiene curriculum & teacher-training module has been developed by Dettol in partnership with XSEED and Butterfly EduFields in 4 languages – Hindi, English, Tamil and Telugu. In the first year, this curriculum will be used in 10,000 schools across the states of Rajasthan, Uttar Pradesh, Telangana, Maharashtra, Bihar, and Tamil Nadu, and aims to educate 2.5 million children.

As Cause Partner of the Zee Jaipur Literature Festival 2016, “Dettol Banega Swachh India” presented a session, Swachh Bharat: The Indian Story, moderated by social activist Sanchaita Gajapati Raju. Shashi Tharoor, joined by author and journalist Desraj Kali and Anustup Nayak, entrepreneur and Founder of XSEED Education, discussed how to script and catalyse health, well-being and social growth. Tharoor emphasized on the importance of reaching out to children for the success of Swachh Bharat initiative.

Appreciating the work done towards developing the curriculum, Tharoor added, “The work that the organisation is doing, is already a very valuable beginning. Inculcate the importance of cleanliness in children at an early age, it equally inculcates in them a sense of respect for the cleanliness of others outside their immediate own environment. That civic consciousness may take a generation to breed but it has to be done. The mentality of the people must be changed and it must be done at a local level.”

Nitish Kapoor, Regional Director – RB South Asia said “Swachh Bharat Abhiyaan has united the country behind a key national health priority and seen tremendous enthusiasm for better hygiene and sanitation. Dettol Banega Swachh India has supported this cause with two key behaviour change programs – a comprehensive 45 lesson hygiene & sanitation curriculum for schools, and a local community led intervention to make villages Open Defecation Free. These programs have commenced in 10,000 schools and 200 villages and we hope to take them wider in collaboration with the central and state governments, and other partners. We believe that JLF provides a great platform for eminent figures from the literary world to spark discussion & action in support of the Swachh Bharat Abhiyaan, and inspire more people to focus on hygiene and sanitation for good health. Dettol Banega Swachh India is proud to associate with JLF as the official Cause Partner.”

At a recent session presented by 'Dettol Banega Swachh India' at the Festival, Shashi Tharoor emphasized on the importance of reaching out to children for the success of Swachh Bharat initiative.

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