Shraddha Kapoor #SoWeightless For Lakme Media Launch and Shoot
by Rakhi Jerly Marketing | January 25, 2016 | Photo Feature
Natura Shraddha Kapoor
Lakme’s new foundation product, the Lakme 9to5 Weightless Mousse, had a spectacular media launch and shoot with brand ambassador Shraddha Kapoor and international vertical dance artists Bandaloop, at the Four Seasons Hotel in Mumbai on Jan 9, 2016.
Going by the product’s tagline, #SoWeightless, the brand wanted a spectacle that would bring the idea to life. CAB Experiences, the event agency behind the show, roped in the US-based Bandaloop for a gravity-defying vertical dance performance. The facade of the Mumbai hotel served as a stage for the unique performance that also involved Lakme’s brand ambassador and Bollywood Star Shraddha Kapoor.
Owing to their expertise in executing vertical feats, Natura was called in by the event management team to handle the rigging for Kapoor. Apart from ensuring the celebrity’s safety, the Natura team also rigged two 4x100ft banners on the building, which could be easily raised and lowered with a motor.
The agency behind the event, CAB Experiences, roped in ‘Bandaloop’ for the vertical dance act and Natura for rigging safety.