OPPO’s 2 Anni in India; Announces Hrithik and Sonam As South Asia Region Brand Ambassadors

Marketing | January 19, 2016 | News

Sonam Kapoor Oppo

OPPO, the smartphone brand has announced Hrithik Roshan and Sonam Kapoor as its South Asia Region brand ambassadors. The popular film-stars have been a part of the brand’s India journey towards positioning itself as a leading mobile brand providing a unique mix of technology, design and style to consumers since 2014.

Announcing the development, Sky Li, Vice President OPPO and MD of International Mobile Business said, “As OPPO celebrates its 2nd year anniversary in India, it gives me immense pleasure to announce Hrithik and Sonam as OPPO brand ambassadors. Both Hrithik and Sonam are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter.”

Commenting on his coming on board as brand ambassador for OPPO in India, Hrithik Roshan said, “I have always loved the stylish and technologically superior OPPO phones and have many cherished memories clicked with my first OPPO N1 smartphone with rotating camera. I am proud of the brand’s growth in India and am very excited to be a part of yet another successful innings of the brand in India in 2016.”

While Sonam Kapoor added to this, “My association with OPPO echoes my belief in the brand’s philosophy of marrying technology with style and elegance as a phone is increasingly becoming a lifestyle statement especially amongst the youth. I am pleased to be associated with OPPO which caters to the consumers with exceptional products.”

OPPO is the Official Global Partner worldwide for the mobile phone category with International Cricket Council (ICC) for 4 years, from the start of 2016 to the end of 2019. In May 2015, OPPO also announced a 3-year partnership with FC Barcelona as global partner. OPPO has also joined forces with America’s Next Top Model (ANTM) Cycle 22 in 2015, to bring a range of stylish devices to the popular reality TV show.

To date, OPPO sells its phones offline in over 20 markets around the world, and offers online sales to other 50 plus countries. OPPO recently launched OPPO R7 Plus and R7 Lite in the Indian market and currently has 20 phones including flagship models such as the R7 Plus, R7 Lite, N3, R5 and Find 7.

Hrithik Roshan And Sonam Kapoor to represent OPPO’s brand philosophy, as its South Asia Region brand ambassadors.

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