2015 IIFA Utsavam Announces New Dates; Launches A CSR Campaign in Aid of Chennai
by EVENTFAQS Bureau Industry Watch | January 15, 2016 | News
The biggest celebration of South Indian cinema, the Fortune Sunflower Oil IIFA UTSAVAM co-powered by GIONEE smartphone and Renault-Passion for Life will witness the coming together of the biggest superstars of the South Indian film industries on January 24-25, 2016, at the Gachibowli Outdoor Stadium in Hyderabad.
The film awards extravaganza was scheduled to take place in December this year, but was postponed due to the tragic calamity in Chennai and the subsequent inability of the Tamil film fraternity to attend the awards. IIFA Management took a decision along with the stakeholders to as a mark of respect and solidarity to reschedule the celebrations as a fundraiser for those affected by the Chennai floods. The IIFA management has launched the ‘Be One For Chennai’ campaign, a campaign to garner support and funds wherein all proceeds will also go toward relief and aid to those affected by the Chennai Floods.
The superstar lineup of performers at IIFA Utsavam includes Shivrajkumar, Chiranjeevi Sarja, Jeeva, Bharath, Arun Vijay, Devisree Prasad, Tamannah Bhatia, Shriya Saran, Tapsee Pannu, Prabhu Deva, Priyamani, Ram CharanTeja, Akhil Akkineni, Devisree Prasad and Adah Sharma. The list goes on to include a plethora of some of the biggest names also in attendance including Kavya Madhavan, Arun Vijay, Mamta Mohandasand Nikki Galrani.
Prominent attendees confirmed for the celebrations include film star celebrities from the likes of Kamal Hassan, Chiranjeevi, Mahesh Babu, Namrata Shirodkar, Jayam Ravi, Kajal Aggarwal, Nassar, Karthi, Siddarthand Aravind Swamy. K, Akkineni Nagarjuna, Daggubati Venkatesh, Allu Arjun, Jagapati Babu and Naga Chaitanya .
Andre Timmins, Director, IIFA Utsavam said, “At IIFA, we have always been dedicated to celebrate Indian cinema and its excellence globally. In light of the recent tragic disaster affecting an integral part of South India – Chennai, we took the decision of postponing IIFA Utsavam. In light of the plight and suffering of the people of Chennai and to aid the regeneration of the city our event has been converted into a fundraiser. We are pleased to announce that we now aim to create reason of hope with the proceeds of our fundraising being donated in aid of Chennai. We appeal to the film fraternity, media, corporates and fans to join us and Be One for Chennai. We are confident South India will have never have witnessed a greater celebration than what we have planned with IIFA Utsavam.”
Akkineni Nagarjuna commented, “It comes as great news that the IIFA Utsavam celebrations will now take place in January as a fundraiser. The act is a great move to not only honor excellence of South Indian cinema but also uphold the wellbeing of the citizens residing here. I applaud the management’s decision to extend their support to those affected by the Chennai disaster. IIFA Utsavam will surely be one of kind celebrations of cinema and its audiences."
While adding to this Kamal Haasan said, “IIFA Utsavam has emerged as a true supporter of South India by not only celebrating the cinema but also considerate about the well-being of its audiences. I appreciate the solidarity the International Indian Film Academy has shown towards Chennai and I am confident the celebrations in January are scheduled to be an even bigger success."
Commenting on the occasion, Mahesh Babu said, “I’m pleased to be a part of IIFA Utsavam who stand in solidarity with the city of Chennai. In light of the tragedy that has affected so many people in the city it is a great initiative by IIFA Utsavam to help support the plight and much needed regeneration of Chennai with the events planned in Hyderabad. With the premiere edition of this prestigious Awards Ceremony now only two weeks away I am looking forward to the celebration and wish them all the best for an incredible journey
An initiative by Wizcraft International Entertainment, IFA Utsavam aims to recognize and commend the best across the South Indian film industry with a voting process based on a peer-to-peer recognition, members of the music industry encompassing industry stalwarts, music directors, producers, lyricists, singers, technicians, composers and leaders in the music business vote for winners across all the categories. The votes are then tabulated by KPMG who are the process auditors for IIFA Utsavam, after which the winners are determined.
Also read: IIFA Utsavam in Hyderabad Re-scheduled for January; To Include A Fund-raiser to Support Chennai
An initiative by Wizcraft International Entertainment, IIFA Utsavam will take place at the Gachibowli Outdoor Stadium in Hyderabad on Jan 24-25.