21 Cr. Logged for 286 NGOs; #SCMM2016 Breaks All Charity Records

by  EVENTFAQS Bureau Marketing | January 14, 2016 | News

Standard Chartered Mumbai Marathon United Way of Mumbai Procam International

In the last 13 years, the Standard Chartered Mumbai Marathon (SCMM) has not only been the country’s biggest sporting extravaganza, but also an event with a social conscience. The charity drive associated with the annual event has seen phenomenal growth to make The Mumbai Marathon India’s largest sporting platform for charity. For over a decade, the event has helped to raise more than Rs. 150 Crores, benefiting hundreds of NGOs and touching the lives of countless individuals. The figures raised for charity through the event have seen a meteoric rise, from Rs. 1.44 crore in 2004 to Rs. 24.71 Crores in 2015.

This year, United Way of Mumbai, the event’s philanthropy partner, expects the figure raised for charity to cross Rs. 25 crores. So far, funds have been collected for 287 NGOs with the support of 157 companies, who are fielding 266 teams. United Way Mumbai serves as the cause-neutral, credible charity facilitator for the event.

Speaking about the philanthropic drive of the marathon, Vivek Singh, Jt. MD, Procam International, says, “It has been an incredible journey, thus far. We are glad that through the marathon we were able to awaken not only a passion for running but also to run for a cause. We hope that with each coming year the event grows in the contribution we make to society.”

Jayanti Shukla, Executive Director, United Way of Mumbai said, “United Way Mumbai is the official philanthropy partner of the Standard Chartered Mumbai Marathon 2016 and, as a facilitator; we are constantly reminded of the generosity of people during marathon time. The response that we have got from the corporate sector as well as individuals in supporting various NGOs has been overwhelming as usual, and it is immensely gratifying to see that they are running the marathon to bring about significant change in the community. Dharmesh S Jain, Chairman, Nirmal Lifestyles yet again tops the list of individual fundraisers along with Anand Mahindra and Villy Doctor. This year we also have Young Leaders to encourage young, thriving minds and channel their enthusiasm in pursuit of social good through the medium of the Standard Chartered Mumbai Marathon fundraising platform”.

United Way Mumbai is a non-profit organization that endeavours to leverage corporate, employee and leadership talent for community development. Through corporate gifts and employee giving campaigns, the organisation seeks to successfully engage the corporate sector into meaningful social responsibility structures bringing about a positive and lasting change in communities. It is part of the 128 year old United Way worldwide movement of nearly 1,800 community-based United Ways in 41 countries and territories. The United Way movement mobilizes millions to Give, Advocate and Volunteer to improve conditions in their communities.

United Way Mumbai in its role as the charity partner brings together charities, corporates and individuals through a credible platform for giving. Each participating NGO undergoes a background due diligence process.