RMAI Releases Agenda for Digital dot Rural Conference 2015

by  EVENTFAQS Bureau Business Events | January 8, 2016 | News

RMAI Flame Awards RMAI

RMAI has announced agenda for  ‘Digital dot Rural’  a day-long preceding conference to Flame Awards Asia 2016 to be held on March 11, 2016 at Vivanta by Taj, New Delhi

Select sessions covering Rural in Digital Space, Mobile Marketing, Social Media & E-commerce will enable attendees to take away tactical and actionable advice that they can apply to their businesses. Over 300 delegates from Corporate, Government, Marketing and Media Agencies from India & Asia are expected to attend this event.

Speakers from Ministry of Communications and IT, Google and Sandeep Aurora, Director, Marketing and Market Development at Intel South Asia will set the context for the conference during the inaugural session  ‘Bridging the Digital Divide.’

Pankaj Parihar, Head of Digital Marketing at Godrej Group; Sourav Shah – Head of Digital at Mahindra & Mahindra Financial Services; Sankalp Potbhare, Head – Business Strategy and Sales Development at Reckitt & Benckiser will share winning marketing cases.

Industry experts Bansari Vyas – Industry Strategy Leader, Digital Marketing, South Asia at Adobe; Aparna Lal – Head Digital Marketing, Microsoft Corporation India Pvt Ltd and K V Sridhar – Chief Creative Officer – Sapient Nitro India will deliberate on marketing communication in digital way.

Madan Padakki, Co-founder, Managing Director & Chief Executive Officer, Head Held High Services and Osama Manzar, Founder, Digital Empowerment Foundation will elaborate on access, economy and entrepreneurship in digital Bharat.

E-commerce expert Amarjit Batra, CEO, OLX India will share the potential of e-commerce in rural and small towns. K S Bhatia, Founder, PUMPKART.com will also share his start-up success story in this session.

Industry experts like Milind Pathak, Chief Operating Officer at Madhouse and Surya Narayan, Head of Business at Hungama Digital will be delivering a session on ‘how to leverage a mobile platform.’

Elaborating on the Digital dot Rural 2015, Sanjay Kaul, CEO, Impact Communications & President RMAI said, “Big data, Digital marketing, Social media & Mobile platforms present unique opportunities for rural marketers. We expect our speakers to share with delegates, how to leverage these technologies to transform their current businesses, help access rural markets and create meaningful consumer engagements.”

Digital dot Rural conference will culminate into Flame Awards Asia 2016 to acknowledge and felicitate the best, and pathbreaking works / initiative of various organizations in the field of rural marketing.