Asics Finishers TEE launch at SCMM 2016 Countdown press conference

Standard Chartered Mumbai Marathon 2016: 40K+ Runners, 3 New Sponsors

by  EVENTFAQS Bureau Marketing | January 8, 2016 | News

Standard Chartered Bank Standard Chartered Mumbai Marathon

Mumbai is all set to host the 13th edition of Standard Chartered Mumbai Marathon (SCMM) on Jan 17, 2016. A pioneer in India’s Marathon revolution, the popular sporting event will see some of the finest long distance athletes from across the world along with running enthusiasts looking to achieve their set goals.

With over 40,000 runners this year, the marathon has never before seen such an overwhelming response from participants. Despite the strict timing criteria and cut-off dropped by 15 mins for all age groups, the half marathon registrations were shut within a week of its announcement. The Full Marathon, for the first time, is a compulsory timed category with over 5000 runners. This serves as a testimony to the growth of running as a serious sport in India.

A total of 40, 285 runners from different corners of the world will take centre-stage at the 13th edition of SCMM.  This includes 14,431 registrations for the Half Marathon, while Dream Run received 18,934 entries. Other categories like DHL Corporate Champions received 364 entries, Sr. Citizen Run had 899 entries, Champions with Disability received 363 entries, and Police cup with 64 registrations. 

With a prize money of USD 3,77,000, Asia’s richest marathon will witness an array of Indian and international athletes at the start line. Leading the international pack will be course record holders, Jackson Kiprop and Valentine Kipketer. The Indian contingent will be lead by the Olympic trio of OP Jaisha, Sudha Singh, and Lalita Babar.

SCMM is organised by Procam International, one of India’s oldest sports management company and a pioneer in running events in the country. Over the years, the most respected brands have partnered Mumbai Marathon for the transformational role it plays in bringing individuals, organizations and institutions together.This year, the event has three new sponsors on-board: S-CROSS, The Premium Crossover, Maruti Suzuki India Ltd. as the Driven By Partner and world leaders in Nutrition, Health and Wellness, Nestlé as the Nutrition Partner and India’s flag airline carrier, Air India as the Airline Partner.

Besides, existing partners continue to show their support with new initiatives. This year, Sports Goods Partner Asics has exclusively launched the SCMM Asics Finishers Tee. Designed and created by its renowned team, this premium Tee will be awarded to the first 1000 Half and Full Marathon finishers.

As a Nutrition Partner, Nestlé will provide all participants healthy post refreshments. In addition to this, as the brand is celebrating its 100th year in India, it has rolled out the campaign #100andrunning with the iconic centenarian runner Fauja Singh.

While actor John Abraham is the 'Face of The Event', SCMM 2016 has also appointed Olympic legend Edwin Moses as its International Event Ambassador. On his association with the event, Moses said, “It feels great to be a part of a marathon that started it all for India. I am honoured by being the Event Ambassador and would be more than happy to extend my support to all the participants across this diverse country. I have admired long distance runners and the challenge, perseverance it takes to run 42 km or 22 km is remarkable and highly commendable. Hope that my presence at the event helps to motivate and encourage each participant, and inspires them to reach their full potential. Impossible is only a state of mind!”
 
Speaking about the new partners and ambassador, Vivek Singh, Jt. Managing Director, Procam International said, “As we enter the 13th edition of the Standard Chartered Mumbai Marathon, we are all set to witness this New Year’s biggest sporting extravaganza. With each year, numerous participants are signing in and this year too, the registrations were closed well in advance. We are delighted to be spreading the message of health and fitness. We welcome and thank our partners, International Event Ambassador – Edwin Moses and the runners for supporting the event and helping it grow to this level.”

This year, several new facilities are being introduced for the convenience of the participants. With a new half marathon start from Worli, the participants will be provided shuttle service from Currey Road station on the Central Railway and Lower Parel on the Western Railway line. These buses are free for all participants wearing valid bibs and will operate from 3.30 am to 5.00 am on the race day. The buses will be available from Lower Parel Station bus stop.

Radio Mirchi  Get Active Expo, a one-stop destination for runners, will be organized at Plot No.18, Bandra Kurla Complex, from Jan 8 to 10, 2016. The Expo will be on between 11.00 am and 7.00 pm on all three days and will also be the venue for all confirmed participants from Mumbai and its suburbs to come and collect their running numbers. Outstation runners can collect their running numbers on 16th January 2016 from the World Trade Center, Cuff Parade between 11.00 am and 5.00 pm. The expo gives participants an entire weekend to study the race day instructions in detail, and familiarize themselves with security arrangements, traffic restrictions, road closures, and other provisions that will come into force..
 
The Get Active Expo will also see a host of activities like the finale of the Cigna TTK Treadmillion Challenge, running tips from the experts etc. There will also be interactive stalls of partners and other leading brands for the benefit of the runners.