Toast Events Executes Master Class with Rahul Khanna for Brooks Brothers + The Woolmark Company

Marketing | January 4, 2016 | News

Toast Events Rahul Khanna

December 17 witnessed a grand soirée as The Woolmark Company in association with America's oldest retailer, Brooks Brothers, presented the fine art of Gentleman’s dressing with a showcase of the Autumn/Winter 2015 menswear collection designed especially to suit India’s changing weather. The look and learn styling session took place at The St. Regis Mumbai.

Toast Events partnered with the brands to showcase their offerings through an interesting format event. The experience at the event was created to present the true gentleman spirit across the décor and communication. 

Rahul Khanna, the dapper actor and India’s dashing style icon displayed techniques of ‘power dressing’ in a master class with suave and elegant silhouettes and designs exclusively crafted by Brooks Brothers. The experiential session touched upon the finer points of style and elegant dressing for the gentleman of today. A LIVE installation demonstrated the urbane and tailored proportions required to create a modern wardrobe infused with a unique assortment of effortless sophistication and unparalleled luxury for men. 

Talking about the look and learn class, Rahul Khanna said, “Indian men have become very style conscious, lately and I’m excited to have this platform to introduce the gentlemen of Bombay to a new range of premium and innovative men's fashion.”

Extending the brand experience, Toast Events created simplistic décor amplifying the brands at the event, presenting the guests with a chic and uber luxurious experience

Commenting on the event, Michelle Sanghvi – Client Servicing Lead, Toast Events said, “This event has been particularly interesting for us, as we had to integrate the communications of both brands and their ethos and while crafting a rare experience for the guests. Our innovative concept and detail oriented approach has enabled us to execute the event smoothly and seamlessly."

Speaking at the occasion, Anand Nair, Business Head, Brooks Brothers said, “Having dressed 39 of 44 US Presidents and distinguished Gentlemen for nearly 200 years the brand is known for its fine tailoring and contemporary appeal. What better a person than one of India’s best dressed man; Rahul Khanna to educate men on the fine art of Gentlemen’s dressing? We plan to host experiential events like these, where we can help refine the way men dress up. If you dress well, half the battle is already won.”

The experience at the event on Dec 17 at The St. Regis Mumbai was created by Toast Events to present the true gentleman spirit across the décor and communication.

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