DestaGlobal Promotes Organic Agri-Products at Desta Mela in Palghar

Marketing | January 4, 2016 | News

DestaGlobal Mahindra and Mahindra

DestaGlobal, a socially conscious start-up committed to improve the livelihoods of farmers in rural India, conducted a one day “Desta Mela” on Dec 22, 2015 for the local farmers of Palghar District in Maharashtra. The event was aimed at providing information on the latest farming products and innovative technology which will help the farmers to improve their farming income.

Maharashtra is facing an acute drought and energy crisis which has the potential to either damage or completely destroy farm products. DestaGlobal has been creating awareness amongst the farmers to conserve water and electricity. Through ‘Desta Mela’ the company along with leading corporates, agri-experts, local dealers and progressive farmers aims to create awareness on their latest product offerings and innovative technology which will help the farmers to be more self-reliant.

Over ten stalls exhibited 100% organic agri-products that ensure long-term benefits, products including Plant Growth Regulators (PGRs), mulching paper, manure, and two variants of D. Light Solar Lamps priced at Rs. 450 & Rs. 640.  The company hosted a Desta Career stall to recruit local talent and train them for better job opportunities. It also tied-up with local agriculture university, to provide information on the available education and career opportunities to the farmer’s children. Some of the companies which participated in Desta Mela include Mahindra & Mahindra, D.light, Swaroop Agro, Angel Seeds, and EarthCare Nutrifoods. Desta Global felicitated the district dignitaries and awarded the progressive farmers who adopted the latest technology to increase output.

Speaking about the event, Mohnish Sharma, CEO DestaGlobal said “The Indian economy is heavily dependent on agriculture and the livelihood of the Indian farmer largely depends on the monsoon rains. We at DestaGlobal have identified and are partnering with companies which have a social-bent of mind. Considering the current situation of the State, we aim to provide practical solutions to deliver time-sensitive results to the farmers. As we understand simply providing knowledge or products is not the solution. A systemic approach towards education and accessibility can lead to positive development in the Indian farming industry.”

DestaGlobal has works extensively with farmers and key stakeholders in rural Maharashtra. Through continuous discussion with the agri-experts and sellers on the portal, the company has also expanded the product portfolio to include irrigation and solar products that can show immediate results and effectively save the crops from damage. The Company has designed, manufactured and marketed innovative products, set up an extensive distribution system to supply bio-based products under a private label besides third-party agricultural products to agri-stores around Maharashtra, and run an agriculture extension program (Desta Rural Marketing Service) that links large corporations with farmers.

Mahindra & Mahindra, D.light, Swaroop Agro, Angel Seeds, EarthCare Nutrifoods participated in the event held on Dec 22, 2015 for the local farmers of Palghar in Maharashtra.

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