In Photos: The big bang launch of 2016 Audi Q7 in India; Put Together by Encompass

by  Isha Gakhar Marketing | December 30, 2015 | News

Audi Encompass

The premium German Automaker Audi unveiled its latest entrant in the SUV segment, with the all-new Audi Q7 on Dec. 10 in Delhi and Dec. 12 in Mumbai, respectively. The Audi Q7, which had made its journey from Ingolstadt to India, across 9 countries & 9 terrains, 20000+ kms and 40 days; saw an audacious launch across the 40,000 sq. ft. area, which saw an indoor driving experience area replete with navigational parcours to show the technical prowess of the car, an Ingolstadt to India bar that had a specially curated menu of 9 gastronomic cocktails and plated dishes, inspired by each country that the car traversed across, put together by Food Talk India. The evening also had a multitude of experience areas that included an Audi miniature car showcase, the newly launched Audi Mobile terminal, and the Audi range of car displays.

The glamour and glitz quotient was further enhanced by Audi loyalist and Indian Test Cricket Captain Virat Kohli who launched the SUV, along with Ravi Shastri. The evening was hosted by Monica Dogra and also saw performances by Tanya Nambiar of Gravy Train and Dualist Enquiry’s Sahej Bakshi & Saba Azad.

While in Mumbai, Bollywood beauty, Aditi Rao Hydari unveiled the car in Turf Club amidst fanfare, with music by DJ Anish Sood.

On the smooth execution of the multi-city event, Sneha Shenoy, Account Director, Client Servicing, Encompass said, “A car launch can’t get bigger than this! The brief here was simple. The last lap of the great Quattro journey, had to showcase the unstoppable greatness the Q7 represents, and we did exactly that. The promise of Vorsprung durch Technik reflected in everything we did. The guests had a delightful time, indulging in a gourmet experience, getting Polaroid shots with the highly-anticipated SUV as well as a first-hand experience of being driven in the car!”

While adding to this, Kshitij Saxena, Head of Experiential Marketing & CRM, Audi India, shared, “The Audi Q7 is an important part of our portfolio globally and is truly, as we call it, the great Quattro. The launch events in Delhi & Mumbai were designed to showcase not only the capabilities of the car, but also to establish the journey of the car from Ingolstadt in Germany to India.”