India Bike Week 2016 Preview - Biker’s Runway, Film Festival, Moto Art And More
by Rakhi Jerly Entertainment | December 22, 2015 | Feature
India Bike Week 70 EMG Fox Life
The India Bike Week (IBW) is back for a 4th edition on 19 - 20 Feb, 2016 at Vagator, Goa. the Highlights of the upcoming biking festival was recently announced by the organisers - 70 EMG and Fox Life. 12,000 club-members and independent riders are expected to ride in for the one-of-a-kind party for Asian bikers brotherhood with the best of the biking world. This year, the festival’s grandeur will be taken to a whole new level through an exciting event lineup that
remains loyal to its roots, while introducing new attractions guaranteed to bring both the casual and hardcore fan together.
Here’s what you can look forward to:
IBW 2016 will host India’s first ever official Enduro challenge - the premiere high octane motor biking challenge that tests man and machine to their limits. The event is open for general participation by amateur Moto Cross teams. Participants stand to win a trophy and a cash prize of Rs.75,000.
IBW MAIN STREET
2016 will also see the launch of a runway for bikers running right through the center of the festival. Main Street is India’s Rio Carnival for bikers - biker clubs and solo riders are welcome to parade their attitude and speed machines. Lined with bars and tents, the street never sleeps - with bikes revving, cameras flashing, festival-goers carousing, and DJs adding to the din on bridges suspended overhead.
IBW FILM FESTIVAL
Profound travel films from all over the world will be featured across three categories - Heels on Wheels (films highlighting unique take on women riders), Milestories (travel and adventure films beyond biking experiences), and Two-wheeler Talkies (films based around the passion of motorcycles and a love for the roads). The entries will be judged by an esteemed panel of idols from both film industry and biking community. Encouraging everyday adventure movie makers, a separate segment will invite short ride video entries. These will be featured on the IBW website and the winners stand a chance to win GoPro cameras. Participating categories are Ride with my Pride (films focusing on biking clubs and their rides) and My Ride Video (short videos highlighting great solo rides
MOTO ART COLLECTIVE
A curated collection of Motorcycle and Moto Culture inspired art, exhibited at a gallery style space at IBW. Biking lifestyle elements such as customized clothing and safety gear accessories by designer and biker Arjun Khanna, air-brushed helmets, live pinstriping, 2015 projects from India’s most creative bike builders, and moto-photography by Vikram Bawa and Ronnie Sequeira, will also be available.
The old favourites are back too - bigger and better for the 4th edition of IBW. The BIKINI BIKE WASH is a rider’s treat for his machine, while the NATIONAL CUSTOM BIKE BUILD-OFFS is dedicated to finding India’s best bike builder. The NATIONAL STUNT CHAMPIONSHIP features the country’s finest talents in the circuit; the BIKING LEGENDS AND HONOUR ROLL SESSIONS are an up-close and personal experiential opportunity where legendary racers and innovators from across the world are lauded for their achievements and share their unique stories through narrative storytelling; INTERNATIONAL BIKE EXPO showcases some of the most advanced pieces of automotive engineering; and The VINTAGE & CLASSIC BIKE CONCOURSE is a celebrated showcase of unique and rarely displayed heritage rides sourced from collectors across the country. The festival will also have over 18 domestic and international music artists of genres ranging from EDM, House, and Contemporary Indian Folk Music to the natural fan favorite, Rock
In a bid to encourage riders hesitant to take the plunge and ride to the festival, the organisers have designed initiatives to ensure that the ‘Great Migration to Goa’ won’t be lonely one. A network of 100 biker clubs from across the country will coordinate with riders and help them journey down through highlighted feeder roads and link up on highways. Safety being the highest priority, IBW Marshals have also been introduced, who will feature as pack leaders patrolling and guiding the stream of riders till Goa. Medical support will also be provided by a tailing Ambulance service.
Speaking about the highlights announcement, Martin Da Costa, CEO & Founder, Seventy EMG said, ‘‘India Bike Week 2016 will be our biggest edition yet. I’m probably most excited about creating IBW’s Main Street for the first time this year. We’re working hard to develop it as a ‘Sturgis Motorcycle Rally’ meets the ‘Rio Carnival’ experience for the Biker Brotherhood and we know it’s going to be high, wild and rock and roll amazing. We really felt that IBW had arrived in a big way in Feb 2015 and it was such a pleasure when EEMA voted it India’s best Public Event. Now we’re looking forward to really making it the biggest and best Bike Festival in Asia.”
Adding on, Swati Mohan, Business Head, Fox International Channels India said, ‘‘What was a closed circuit of automotive owners has today expanded into a vast thriving social circle of passionate explorers fueled by the growing trend of adventure travel. Look back over the past decade and you’ll clearly notice the rise in bikers in the country that signifies the steady growth of the biking culture in India. From the hardcore to the everyday biker, India Bike Week has matured into the ultimate destination that helps bring together the biking community in all its grandeur in the country. Fox life's association with India Bike Week reflects our positioning as not just a channel but a lifestyle brand. As a great addition to our network, the festival is a clear representation of a larger than life event and something that our viewers would definitely want to experience”
IBW’s signature on-ground prelude to the festival - Chai & Pakoda Breakfast Runs - will be held across India in the months leading up to the main event. These popular local breakfast rides are held in association with biker clubs and are free-to-all sessions that attract bikers irrespective of their bike’s make. The first Chai & Pakoda Ride for IBW 2016 was held on 20 Dec, 2015, spanning Nagpur-Wardha-Amravati. The next one is scheduled for 27 Dec in Kochi. January will bring the breakfast rides to Pune-Ahmednagar-Aurangabad, Surat-Baroda-Ahmedabad, Hyderabad, and Bangalore.
Being completely brand agnostic, IBW is the first and only festival in India that’s built exclusively around bikes and bikers across manufacturers. The festival’s yearly growth has fueled ties with over 450 biking clubs as well as some of the biggest brands in the automotive industry, including Harley-Davidson, DSK-Benelli, Shell, and CEAT.
The 4th edition of India Bike Week is all set to go live on 19 -20 Feb, 2016 and promises exciting events and activities for both hardcore festival-goers and dedicated gearheads.