#NeedforSpeed: See How Toast Events Executed Ola Racing @ NH7 & Sunburn Concerts
by Isha Gakhar Entertainment | December 21, 2015 | Photo Feature
Toast Events NH7 Weekender Sunburn
In November, Toast Events implemented a thrilling racecar activity for Ola Cabs across 4 NH7 Weekenders and 4 Sunburn concerts pan India.
The stall space for the activity was designed as a racetrack. Multiple obstacles were placed on the track to make the circuit challenging. Participants had to race Ola branded RC cars across the track and clock their best lap time.
Racecar enthusiasts, gamers, and just about anyone who was up for a challenge flooded the space, as they competed for the bumper prize – A PS4, a hoverboard and free Ola Cabs for a month.
When asked about the outreach of this on-ground activation by Ola Cabs, Pummi Khanchandani, Lead Client Servicing, Toast Events said, “At Toast, we’re now expanding horizons. We started with events and are now executing integrated marketing solutions as part of our portfolio. Ola Cabs is our latest client in this category. They came to us with an objective to reach out to a large audience. What we did was create a platform wherein we engaged with the youth giving them a chance to burn some rubber and exercise responsible driving on a racetrack tying the whole activity back to Ola. The response was great, and a lot of people participated!”
The stall space for the activity during the month of November was designed as a racetrack.