2500 Runners For Mumbai Juniorthon Debut Organised By Party Sharty And Radius Developers

by  Rakhi Jerly Entertainment | December 15, 2015 | News

Marathon

Party Sharty Entertainment Ltd., in association with Radius Developers, organised the first-ever under-15 marathon in Mumbai on Dec 6, 2015. The Mumbai Juniorthon held at the Bandra Kurla Complex (BKC) saw over 2500 participants and a total audience of 7000+ at the Carnival area. The initiative aimed at encouraging outdoor activities and physical fitness among children was a resounding success with support from the public, sponsors and celebrity presence. 

Speaking about the event, Bhavna Mehta - Founder & Creative Director of Party Sharty Entertainment Pvt Ltd, said, “Mumbai Juniorthon was all about children running towards a healthier future and supporting a good cause. The goal was to encourage outdoor activities and physical fitness amongst children, activating their sedentary lifestyle by giving them an opportunity to set out and accomplish the goal of running” 

Apart from the Presenting Sponsor - Radius Developers, the event was held in association with Kanakia Paris and Siddhitech Homes. Also on board were Banking Partner – Kotak Mahindra Bank, Holiday Partner – Club Mahindra, Radio Partner – Fever 104 FM, Media Partner – 9XM, Wellness Partner – Mickey Mehta, Theme Park Partner – Kidzania, Beverage Partner – Fruit Shoot, Print Partner – Free Press Journal, Medical Partner – S L Raheja Hospital, Outdoor Partner – Bright Outdoor, Recovery Partner – Dr. Cool, Snack Partner – Soulfull, Bookstore Partner – Crossword, and Hospitality Partner – M Talwar Group.

“We started approaching the sponsors in August 2015 when we signed up with MMRDA for the 
venue. We had made a checklist of companies that would be relevant to our event. Within a 
couple of months and several discussions we closed our sponsorship with a total of 17 Sponsors 
and Partners onboard across various categories.”, said Amit Mehta - Director of Party Sharty Entertainment Pvt. Ltd.

Celebrity support for the initiative was available since its announcement. Vivek Oberoi, Jacqueline Fernandez and Sharman Joshi have lent their voice in support for the event, while child actors were actively involved in the promotions. Darsheel Safary, Avneet Kaur and Harshaali Malhotra were seen cheering with the crowd, flagging off the runs, sharing advice on healthy living, and handing over the trophies to winners. 

The marathon was flagged off early at 6:30 am, with the 4 KM run for 11-15 year olds. Pre-run warm-ups for the participants were conducted by holistic guru Mickey Mehta’s team of trainers and the run was marshalled by Royal Enfield Pilot Bikers. There were 1 KM, 2 KM, and 0.5 KM run categories too. The last run for the day was reserved for the Differently Abled with over 100 participants in the Wheelchair and Non-Wheelchair categories showing their support for the initiative.

Prizes worth over 10 lakhs were given away along with trophies for the winners. The winners, 1st Runners Up, and the 2nd Runners Up in all the categories, also received holiday vouchers from Club Mahindra Resorts. Kidzania and Crossword also sponsored prizes. As this was a fun-event and not a championship, all participants who crossed the finish line were presented with a finisher’s medal and certificate. Bombay Scottish School took home the special trophy for maximum participation.

A fun-filled Carnival area was also set up with several stalls for games, activities, workshops and food. The Carnival offered an opportunity to experience an active Sunday morning, for the kids as well as the parents, guardians, and other visitors. In a bid to inculcate good values in the participants, a portion of the registration fee was donated to various NGOs like Magic Bus, Atma Foundation, and Education First.

Speaking about the future editions of Juniorthon, Bhavna said, “With such an overwhelming response received in the 1st year, Mumbai Juniorthon is all set to be back next year around same time, same place with bigger crowds and more fun for our little stars. Team Juniorthon is also conducting feasibility study to take this multi-city to Pune, Delhi and Bangalore over the years to come.”