Max Winter Collection Unveiled at Alive India in Concert Season IV

Marketing | December 11, 2015 | News

Max Shaan Phoenix MarketcIty

The 4th season of Alive India In Concert saw popular singer Shaan performing to an audience of more than 2000, at the Phoenix MarketCity, Whitefield in Bangalore on Dec 4, 2015. The event’s fashion partner, Max, unveiled its winter collection at the concert and also invited its landmark reward members for an exclusive opportunity to meet and greet Shaan. 

With 12 models walking the ramp in designs inspired by wanderers and travellers, Max’s unique nomadic collection range featured flowing dresses, oversized knits and boxy silhouettes in shades of grey, black and white. 

Alive India In Concert (AIIC) is Live Music led property conceptualised and executed by Bangalore band Aurko, supported by Phoenix Market City. The initiative aims at reviving open air live music and providing a platform for the country’s leading singers and budding talents to perform under the same roof.

The 4th edition of AIIC also felicitated Shaan, who is celebrating 25 years in the Indian music industry. Apart from performing popular hits like ‘Tanhaa Dil’ and ‘Bhool Ja’ for his fans, Shaan also shared the stage with young musicians, Ramya and Pragya. He also impressed the crowd with a rendition of the Kannada song ‘Eno Onthara’.

Previously, Shaan had also performed at Phoenix MarketCity Pune on Nov 6, 2015 for the on-going season of AIIC. AIIC Season 4 also had KK performing at Forum Sujan Mall Hyderabad on Oct 16, 2015 and Abhijeet at Phoenix MarketCity Pune on Oct 2, 2015. The next concert in the series will see Kunal Ganjawala performing live on Dec 23, 2015. 

Held at Bangalore’s Phoenix Market City, Whitefield on Dec 4, the concert had popular singer Shaan performing for more than 2000 people.

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