Ford EcoSport Exhibit at Palate Fest: Executed by Vibgyor Brand Services
by Isha Gakhar Marketing | December 4, 2015 | Photo Feature
Vibgyor Brand Services
Ford Motor Company’s activation at the recently concluded New Delhi Palate Fest 2015, showcased one of its latest launches, EcoSport. The culinary fest took place from Nov 27 to 29, at Nehru Grounds, presenting some of the finest brands in the verticals of food and hospitality.
Vibgyor Brand Services was roped in to set up a large display kiosk at the fest. Focus was to engage the potential customers and educating them about Ford cars.The automobile company wanted to convey how the brand aims at comfort and luxury with an economic value.
A lot of visitors were enthused to buy the car and it’s estimated that the agency generated close to 59 leads and 310 potential customers.
It’s estimated that via this activation, Vibgyor managed to generate close to 59 leads and 310 potential customers for the Ford.