Jabong Turf War 2015 Driven By Hero MotoCorp Concludes; Event Powered by Ajay Vadhvani Solutions

Marketing | December 4, 2015 | News

Jabong.com Hero MotoCorp

A crowd of 5000+ came together for some fun, fashion, fitness and football at the Jabong Turf War 2015 driven by Hero MotoCorp. The first edition of this five-a-side football tournament powered by Ajay Vadhvani Solutions (AVS), was held on Nov 21 and 22, at G.L. Bajaj Institute of Technology and Management (GLBIT) in Greater Noida, UP. 

Twelve colleges from Delhi NCR competed for the Jabong Turf War trophy, which eventually went to the team from Gautam Buddha University. The 5 member team emerged as the champions after a highly combative final match against the hosts, GLBIT. The champions also took home a cash prize of INR 25,000, while GLBIT’s Brishektu Pal won the Hero of the Tournament Award and received a limited edition Karizma motorcycle signed by Dutch musician Martin Garix of the Animals fame

Speaking at the award ceremony, Nils Chrestin, Interim CEO at Jabong and Group CFO of Global Fashion Group, said, “The level of football played in this tournament was truly impressive.  Football has been gaining ground in India and this was quite evident by the excitement among the players and the crowd alike.”

The 2-day tournament saw some exceptional football talent on display. The crowd was also treated to live performances by Archis Patil - India’s record-breaking freestyle footballer, emcee Clince Varghese - MTV selfie challenger winner, and award-winning DJ Varun Dayal. The event was attended by prominent sport figures like Abhishek Mishra (Triathlete, Marathoner, Ultra-Runner and the winner of the recent Ironman Mallorca), and ISL stars Sandesh Jhingan and Nirmal Chhetri. A rock band, dance troupe, and cheerleaders kept the audience entertained throughout the tournament.

The event was co-sponsored by German sportswear major Puma. Gatorade, Jawed Habib, 94.3 Radio One, Magic Bus, Sony Six, GLBIT, Eco Wise, Crowne Plaza, and Jabra were the other sponsors. “G.L. Bajaj Institute of Technology and Management, Greater Noida is happy to associate with Jabong for this great initiative. This event will fill the youth with revived energy and new knowledge as the sports not only give physical fitness but also teach important management lessons. I believe that Jabong will continue to create more such avenues for youngsters,” said Pankaj Agarwal, Vice Chairman, GLBIT.  

Speaking about the this new IP, Ajay Vadhvani, Founder - AVS, said, “This tournament took over 20 days for pre-planning, associations and partnerships, 10 days of promotions, 2 days of setup at the venue and 2 days at event. The idea was to deliver flawless execution with branding & various activations during the tournament days. And to which the team did a wonderful job. I also thank my partners and sponsors for having faith in us with this IP, and which made it large. Speaking of future for Turfwar, we already have a go ahead for 4 cities in Season II (2016), starting from Jalandhar, Kolkata, Mumbai, Delhi, & Goa with its Beach Edition.”  


Also Read: Five-a-side Football Game, 'Turf War' Presented by Jabong & Driven By Hero MotorCorp

The inaugural season of the five-a-side football tournament was held on Nov 21 - 22, 2015 at G.L. Bajaj Institute of Technology and Management, Greater Noida.

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