Madison IES Creates Giant WC Installation For ROCA On World Toilet Day

Marketing | December 1, 2015 | News

Madison IES DLF Saket Mall

Madison IES, the activation and experiential unit of Madison OOH and Madison World, created a giant WC installation for ROCA Bathroom Products, on World Toilet Day 2015. The event held at DLF Place Mall in Saket, New Delhi encouraged visitors to sign a pledge supporting hygienic sanitation for every Indian. For every 10 pledges received, ROCA would donate 50 toilets to the underprivileged. . 

Sharing the objective behind the activation, Jyotsana Singh Kaushik, Sr. Manager PR & Digital Marketing, ROCA says, “The objective behind this event was not to just create awareness or brand presence, but to invite the public to pledge their support towards hygienic sanitation for every Indian in line with the PM's vision. We have received an encouraging response and are in the process of allocating the toilets for underprivileged sections of society.”

Speaking about the activation Saumen Roy, VP & Head, Madison IES says, “People generally hesitate to have a discussion on such a private topic as a toilet; but this activation succeeded in breaking this taboo. It inspired, motivated and educated those present to talk, discuss, inspire and sensitize others on the need to have proper sanitation for all.  Moreover we were all really delighted that we could pull off the project, from idea to execution in just 3 days time.” 

The installation was displayed at DLF Place Mall in Saket, New Delhi, on Nov 19, 2015.

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