Fountainhead Entertainment Syncs Lighting and Music at #SonyTerrific20
by Isha Gakhar Entertainment | December 1, 2015 | News
Amitabh Bachchan Fountainhead Entertainment Deepika Padukone
Sony Television Network hosted a grand, star-studded evening to celebrate their 20 years of presence in the entertainment arena. Held on Oct 31, at Grand Hyatt, SantaCruz, the event was attended by about 2500 guests comprising of Bollywood and Television stars along with the internal employees of Sony. Present were Amitabh Bachchan, Anil Kapoor, Deepika Padukone and Sonakshi Sinha.
Fountainhead Entertainment (FH) was given the responsibility to conceptualize an event that would bring out exuberance of Sony’s glorious 20 year journey. Acknowledging the agency’s association with the channel, Rohan Salvi, VP – Business Development & Client Servicing, said, “Twenty years ago, FH had the privilege to launch the Sony Entertainment Television channel in India. This year, we were honored to execute its 20th Anniversary celebrations after winning the multi-agency pitch.”
Based on the theme of #SonyTerrific20, the event was divided into multiple stages. On the initial phase, Salvi shares, “In order to create a pre-event buzz for the party, FH organized a Flash Mob at the Sony office on Oct 29, where the crew performed on a song track and the shout out was to welcome them for the grand party. A few Sony employees were trained for a week who were a part of the mob along with the flash mob crew.”
According to Salvi, the setup had numerous innovative installations for guest engagement in the pre-function area. “A dedicated manpower of 90 people working rigorously for 32 hours ensured seamlessness and achieved the client’s vision of a gigantic setup. A mammoth 25-feet moving chandelier was further installed in the center of the ballroom, a technology used for the first time in India at an event. It provided a unique experience, as the chandelier’s pattern and lighting were perfectly programmed to sync with the music playing. The DJ platform was created at the center of stage above the LED wall at a height, to create a direct connect with the audience. To add an international flavour, four separate platforms were created across the ballroom, where the beautiful Russian dancers performed.”
There were engagement activities in the pre-function area such as a Karaoke Room, a Post-it Wall, where people could post a wish for Sony. The Sling Shot Wall, where a message could be digitally splashed on a wall, also engaged guests in an entertaining manner, while a Twitter mirror and a Flip Book area was also created along with various fun props.
The party also witnessed performances by Israeli Mentalist Roy Zaltsman, Electric String Angels band, DJ Aqeel, DJ Suketu and Sunidhi Chauhan.
Salvi concluded, “It was an extremely prestigious event, as it marked the 20 year journey of Sony Entertainment Television (Multi Screen Media) in India. Hence, it was important for us to translate the client’s vision into reality, right from the selection of invitees to registration and guest management leading to the content and execution. Given the lineage and prestige attached to such an event, perfection is the only norm for Fountainhead Entertainment. Ensuring an extraordinary experience for the esteemed employees, Bollywood and TV celebrities was our main challenge that was lived up to. With an exceptional concept and impeccable production, FH crafted an immersive experience for all the guests to cherish forever.”
The evening was attended by Amitabh Bachchan, Anil Kapoor, Deepika Padukone, Sonakshi Sinha and many other prominent celebrities.