70 EMG Turns JIO MAMI 2015 Into Grand Success
by Rakhi Jerly Business Events | December 1, 2015 | News
70 EMG MAMI Film Festival
JIO MAMI 2015 - Mumbai’s 17 year old International Film Festival - was held from Oct 19 - Nov 5, with screenings at five cinemas across the city. As the festival’s Events & Hospitality Partner, 70 EMG conceptualised, designed and managed MAMI special events over the eight days. The agency also managed the movie screenings and ensured the smooth flow of hospitality for over 150 international and Indian delegates.
Kainaz Sethna, Director, 70 EMG said, “70 EMG played a key role in supporting Jio MAMI through the planning and production of the festival running, as well as on all the special events. Taking on the festival management, and giving it new direction to bring it at par with other film festivals across the world was a tremendous task that the dynamic new MAMI team lead by Kiran Rao, Anupama Chopra and Smriti Kiran had ambitiously taken on. We went in with full support, believing in their vision and ambition for the festival's exponential growth and helped them to meticulously plan and produce it over 5 months. 70 EMG is proud to be associated with the JIO MAMI festival, a new genre to add to our management of some of India's biggest, most visited and best festivals.”
Jio MAMI Mumbai Film Festival is an inclusive movie feast that showcases the latest cutting-edge, independent cinema – art house fare alongside genre movies. Over the last 17 years, the festival run by the Mumbai Academy of Moving Image (MAMI) has recognized excellence in movies from wide variety of filmmakers from India and across the world.. The International Competition section invites debut filmmakers who have films made within one calendar year of the festival, while India Gold is a competition section for Indian feature films only. The third section Dimensions Mumbai was set up to support young filmmakers of Mumbai and screens short films from local filmmakers under the age of 25.
This year, the festival received over 7000 footfalls with 500+ screenings offering the best of world cinema. The screenings were held at Regal Cinema in Colaba, PVR Phoenix in Lower Parel, PVR - Ghatkopar, PVR Juhu, and PVR ECX in Andheri. The grand Opening Ceremony at the Gateway of India, was the first event to be held at the historic monument in over 7 years. The special events held as a part of the festival included the Jio MAMI Mumbai Film Mart - a platform that enables filmmakers to find distributors and audiences. A Jio MAMI Young Critics Lab was also organised for aspiring film writers and critics.The two day workshops over 3 months running up to the festival were conducted across colleges in Mumbai.
The 17th edition of Jio MAMI was a huge success with support pouring in from sponsors, members of the film fraternity, the Government of Maharashtra and the Tourism Ministry - all of whom believe in its potential to grow into one of the country’s most coveted festivals. The stellar line up of film stars, directors, producers and film aficionados and supporters across genres participated in making it a memorable event. This year, online registration and booking was also introduced - taking it one step ahead towards bringing the festival at par with similar events across the world.
On-board as the Events & Hospitality partner for the 17th Mumbai Film Festival, the agency managed screenings at 5 cinemas across the city, as well as the special events held across 8 days.