MART Rural Conclave 2015 Sponsored By JCB Concludes In New Delhi

by  EVENTFAQS Bureau Business Events | December 1, 2015 | News

Rural Marketing NDTV

MART, a leading emerging markets management consulting organization, held a day long conclave on the theme ‘Business Model Innovation in BOP’ at the India Habitat Centre in New Delhi on Nov 25, 2015. The MART Rural Conclave 2015 was sponsored by JCB with NDTV Prime Time as media partners. The conclave saw participation from a variety of stakeholders including corporates, Non-governmental organizations, Academicians and government professionals.

The chief guest, Arun Maira (Ex-Member of Planning Commission) addressed the first session of the conclave on ‘ Business Model Innovation - A Macro Picture’. He opined that India as a country is not doing enough to build the innovation culture. Pradeep Kashyap, CEO and Founder, MART also spoke on the occasion, stating that the income growth in rural is higher than urban and  the challenges were of access, affordability and weak infrastructure.

The second session on ‘Product Innovation in Rural’ was moderated by Prof. Rishikesha Krishnan, Director IIM Indore. Shyam Rajan, CTO - GE Healthcare, Ashok Bharadwaj, Sr. VP - Marketing - JSW Steel Ltd, and Pankaj Dubey, MD - Polaris India also shared their valuable inputs on the topic.

The third session on ‘Process Innovation in Rura’ was moderated by Tanmaya Vats, Ex-Global Value Innovation Head, Pepsico & Co-founder, Vatsal Foundation. Sugata Banerjee, VP – 2.5 NVG (Essilor India), Ravi Kaushik, Head of Business Model Innovation (Baxter International), and Nikhil Sharma, Head Strategic Activation, MART were the panelists for this session.

The fourth session was a Panel Discussion on Way Forward moderated by Shruti Verma, Head of Strategy & Brand, NDTV Prime. Panelists for this session were Rohtash Mall, MD EM3 AgriSerives & Ex CEO-Escorts Ltd, Som Mittal, and Former President, NASSCOM. 

The conclave saw  participation from 100+ top executives in Corporate and Development Sector. The targeted attendees are CEOs, Chief Innovation Officers, Directors, CMOs, advertising & media agencies, NGOs, and academicians.

Also read: MART Rural Conclave 2015 In Delhi