Video: Aéropostale Launched In India; First Flagship Store at Select Citywalk Mall, Delhi

Marketing | November 30, 2015 | Video Update

Toast Events Sonam Kapoor

American youth retail brand, Aéropostale, launched its first flagship store in India, on Nov 7, at Select Citywalk Mall, Saket in New Delhi. Toast Events was given the mandate to conceptualise and execute the launch for the apparel brand through a line-up of events and experiences. Presenting the brand in a unique offering, Aéropostale showcased its ‘coming soon’ status via an interesting on-ground presence over 30 days prior to the launch date. ‘I Love Aéropostale’ installations were set up across top colleges in Delhi like Hansraj, Hindu, NIFT, II,  and SRCC, apart from LIVE performances by the AeroCrew to create buzz amongst the youth. 

Also read: Aéropostale Successfully Launches in India with Toast Events

The American youth retail brand had appointed Toast Events to conceptualize and execute the launch through a line-up of events and experiences.

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