SaltXP Initiates Hero MotoCorp’s #TreeOfLight CSR Activity

Marketing | November 23, 2015 | News

Salt Experiential Marketing Hero MotoCorp

Hero MotoCorp’s ‘Tree of Light’ is an initiative to deliver well-lit solar powered libraries that benefit communities without access to electricity or in areas where power outages are common. The activity is especially focused on children whose studies are affected by unreliable power supply. The ‘Tree of Light’ will benefit 10 towns spread across three states, with the first installation ceremony already being executed by Salt XP at the Kapriwas village in Rewari, Haryana.

The agency was briefed to set up 10 environment-friendly ‘Tree of Light’ installations, along with libraries for the children to study and play during the power cuts. Each installation will be built using 150 - 200 light bulbs and without using an actual tree. Speaking about the association, Hemant Dahiya, MD - Salt XP, said, “Education holds a very significant value in today’s world. Hero has added an innovative aspect to the way we look at things, The tree of light will not only address the power cut issue but will also make education relevant for the kids by giving them a space to read and play. The installation uses solar renewable energy making it sustainable. We are very proud and excited to be a part of it.” Sumati Bali, Sr. Group Head - Salt XP, adds, “It was not just about executing the activity, since it involves kids we have been extra cautious, the tree has been rubber coated and rain sensors have been installed precautionary, making it shock & waterproof.”

The first tree was inaugurated at the GSSS Kapriwas on Oct 27, 2015. The ceremony attended by over 300 children was well-supported by the school staff at all levels - from installation to inauguration. MLA Randhir Singh Kapriwas and H P Singh - HR Head, Dharuhera Plant - Hero MotoCorp, were chief guests for the day. Former sarpanch Capt. Jagdish Yad, educationist Jajal Singh, school principal Kamal Singh and others were also present on the occasion. Vijay Sethi - CSR & IT Head - Hero MotoCorp, along with H P Singh inaugurated the initiative by pressing a button that lit up the tree. The school kids were also involved in the ceremony with regional and patriotic song performances. A skit based on Prime Minister’s ‘Beti Bachao, Beti Padhao Yojana’ was also staged. MLA Randhir Singh addressed crowd and thanked Hero MotoCorp for selecting Kapriwas as the ideal location to inaugurate the initiative. Representing Hero MotoCorp, Vijay Sethi spoke to the children about the importance of education, parents and teachers. He said, "Hero is setting up 'Tree of Light ' all over the country, so as to let kids study. Tree Of Light are solar powered small public community libraries. Hero MotoCorp is helping in its own ways in educating people as this would ultimately empower them. Only then will darkness lose to light."

The other 9 towns selected for the implementation of this CSR activity are - Jagraon, Dasuya, Kapriwas/Abhore in Punjab; Badaun, Kannauj, Unnao, Maharajganj, and Akbarpur in Uttar Pradesh; and Khatima in Uttarakhand. The final list is. however, subject to change according to site availability.

10 towns in 3 states will benefit from the initiative, with the first installation being executed at Kapriwas in Rewari district of Haryana.

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