Salim-Sulaiman Sizzle Launch of The Willows Club & Spa, Udaipur; Managed by Brandwidth
by Kanika Mehta Industry Watch | November 19, 2015 | News
The Willows Club & Spa resort in Udaipur is a flagship project by Ishaan Group. Spread over 30 acres, the property has accommodation for over 300 individuals with choice of villas, cottages, suites and Swiss tents. For the first time in the country, a club property would be operationally managed by a chain hotel - The Vivanta by Taj.
The launch of The Willows Club & Spa took place on October 31, 2015 in Udaipur to announce the association and kick off the membership drive for the club.
Brandwidth was given the mandate to plan and organise the event keeping in mind the aesthetics and the luxurious setting of the upcoming property. Working in sync with the Ishaan group, Brandwidth brought this event to life.
The event started with fashion show held for the NGO called BETI, which works in the field of prevention of female foeticide, run by Anu Ranjan and Shashi Ranjan.
Many Television stars walked the ramp with their children and a few with their parents for the purpose of awareness of ‘Beti’.
Some of these artists were Manav Gohil and Shweta Kawatra with their daughter Zahra, Rohit Roy and Mansi, Sudhanshu Pandey and Mona along with the likes of Sreejita De, Vineet Raina, Nisha Rawal, Puneet Issar and Arshad Warsi amongst many others. The Show Stopper was Aditi Arya, Femina Miss India 2015.
The grand finale featured an electrifying performance by Salim-Sulaiman.
The event was an extravaganza attended by leading families of Udaipur and surrounding areas like Ahmedabad, Bhilawara, Chittorgarh along with an extensive list of guests who were specially flown in from Mumbai.
To mark the occasion, the first membership of the club was handed over to Prince of Udaipur - Maharaja Kumar Lakshya Raj Singh Mewar.
The Association of the Willows with the Taj group was brought alive by a unique storyboard combining sand art by Nitish Bharti, pyrotechnics and a light show specifically highlighting the journey of Ishaan Group’s dream coming alive with The Willows.
“Keeping in mind the stature of the event it was very important for us to carefully plan every detail from security to the massive outdoor catering, the hospitality, transportation and accommodations for outstation guests etc.” Says, Himanshu Anand, Director, Brandwidth Events. "We spent a good two months tracking the progress of the construction at the site as well to be able to plan the final day logistics with the client.”
“At such an event it becomes extremely important to have the property showcased in the right manner, therefore the lighting plan - starting from almost 2 kilometres from outside the property to highlighting the entire venue and it's natural beauty was the most important.", added Anand.
“Brandwidth came on board early for the planning and from the word go seemed to be the perfect partners. We hope to deliver similar exciting events for our members in the future as well.”, said, Sahil Anand, Executive Director, Ishaan Group.
For the first time in the country, a club property would be operationally managed by a chain hotel - The Vivanta by Taj.