GQ India's New IP: 'Fashion Nights'; Van Heusen On-Board as Partner

Marketing | November 19, 2015 | News

GQ India Grand Hyatt Mumbai

Van Heusen GQ Fashion Nights will be held from Dec. 1-2, at The Grand Hyatt, Mumbai presenting the creations of India’s leading menswear designers. Showcasing style and substance at its best, this new initiative is all set to capture the imagination of the fashion audience.

Sharing his thoughts behind this new property, Che Kurrien, Editor, GQ, said, “It gives me great pride to introduce Van Heusen GQ Fashion Nights that will showcase the best menswear created in this country, giving it absolute primacy and prominence.  This initiative will not only set a grand stage for Indian menswear designers, but also reflect the financial clout wielded by a vast market that has seen explosive growth in recent years. This unprecedented boom has been fuelled by a transformation in attitudes among Indian men about fashion. And we’d like to think that GQ has had a hand in driving this change.”

As the partner for the event, Vinay Bhopatkar, COO, Van Heusen & People, said, “We’re delighted to partner with GQ for this pioneering initiative that will showcase the best of Menswear creativity in India.  From the early 90s, Van Heusen has taken the lead in constantly bringing trendsetting fashion to the Indian professionals. With our audience becoming more conscious about their looks, it was only logical for us to associate with this initiative that provides us an opportunity to consolidate our position as a fashion leader in the category.  As part of our collaboration, we will also be unveiling our latest collection for the upcoming SS’16 season.”

Oona Dhabhar, Marketing Director, Condé Nast India, added, “Since its launch in India in 2008, GQ has developed a reputation among the affluent and discerning Indian men. After launching two successful signature properties, the GQ Best Dressed List and the GQ Men of the Year Awards, we deemed it pertinent to launch a platform that will see designers display the widest range of menswear fashion under one roof.  We are delighted that Van Heusen, a brand that is known for its stylish and sophisticated offerings, has partnered with us in this endeavor.” 

This new property introduced by GQ India in association with Van Heusen will take place from Dec. 1 to 2, at The Grand Hyatt Mumbai.

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