An Adventure-Filled Experiential Zone for Cleartrip.com by Madison IES
by EVENTFAQS Bureau Marketing | November 19, 2015 | News
Madison IES, the activation and experiential unit of Madison OOH and Madison World created an experiential zone for Cleartrip.com at the Indi bloggers meet to promote its new service 'Activities'.
The brief was to create an adventure experience zone that people can indulge in during the meet.
A 20 foot wall climbing set up was arranged for bloggers to feel the thrill of rock climbing, along with a Harley Davidson Fat boy model and Kawasaki 650 sports bike as photo op and a mini golf course and segway stole the show. The activities zone became the highlight of the event, with activities defining all types of adventure interests for all age groups.
The experience zone, reached out to more than 600 potential customers, who in turn promoted the brand on their blogs and generated social media buzz making it the talk of the town.
On the execution challenges, Saumen Roy, Vice President & Head, Madison IES, said, “The challenge was to optimize the limited space and create adventure zones where bloggers could also participate”.
Sharing his experience with the agency, Yougender Bhatia, Assistant Manager Online Marketing, Cleartrip.com, said, "Great team. Understood the requirements very quickly and ensured all the items were delivered on time. Madison IES also solved few on-ground issues and were agile enough to ensure a seamless execution of the entire event."
The brief given to Madison IES was to create an adventure experience zone that people can indulge in during the bloggers meet.