Jagran Solutions executes on-ground activation for &TV's new show
by Isha Gakhar Marketing | November 16, 2015 | News
Jagran Solutions andTV
Jagran Solutions conducted a promotional activity for Hindi entertainment channel &TV from Oct 24 to 26 in Mumbai and Delhi, respectively.
As part of the activity, 30 boys and girls stood in a romantic posture across busy streets in the targeted cities to promote the launch of their daily drama, ‘Yeh Kahaan Aa Gaye Hum.’ Strategic branding of the show mentioning the tune in time and date was also mentioned alongside these couples when they marched these busy areas.
Jagran Solutions was responsible to execute this entire event from start to end. It’s approximated that through this exercise, the agency managed to gather views of over 5 lakhs people by doing an activity at 66 high-footfall locations in both the cities.
Taking about this on-ground activation, Pawan Bansal, COO, Jagran Solutions, said, “This is one activity which is purely out-of-the box. This exercise for &TV goes in to show the limitless opportunities one can explore in the BTL spectrum. We look forward to conduct such activities for our esteemed client over and over again.”
The multi-city activity done to create hype for &TV's new show 'Yeh Kahaan Aa Gaye Hum' managed to gather views of over 5 lakhs people.