Wizcraft to roll-out on-ground activation with Messi for TATA Motors #madeofgreat campaign

Marketing | November 10, 2015 | News

Tata Motors Wizcraft

TATA Motors has partnered with Wizcraft International Entertainment Pvt. Ltd, to roll-out an on-ground activation for their latest #madeofgreat campaign. The campaign features their recently announced Global Brand Ambassador for Passenger Vehicles Business, Lionel Messi. Messi has already been featured in the inspirational campaign’s TV screen debut on Nov 3, followed by digital and outdoor versions. One of India's leading agencies, Wizcraft, has now been roped in to take the campaign to the next level with a multi-city event aimed at engaging Messi fans across India.

A special twitter handle has been created specifically for this campaign: https://twitter.com/madeofgreat

The activation that started on Nov 9, 2015 will allow the public to engage with the football star at many levels. An augmented reality app has been specially created to allow the fans to get clicked with Messi, along with an opportunity to record a video message on the spot welcoming him to the country.The campaign is also backed by radio, with RJs on-ground. All these elements would be  part of the larger digital engagement showcasing the scale and width of the campaign.

Commenting on the association, Sandeep Mehta, Vice President, Wizcraft International Entertainment Pvt. Ltd. said, “We are truly honored to have been selected as the on-ground experiential activation partner for this larger-than-life project, which is also going to go down in history as a defining juncture for TATA Motors. TATA Motors is the largest Indian Automobile Manufacturer and Lionel Messi is arguably the best footballer in the world, and their partnership promises to forge a connection between the company and a new generation of consumers. Since this is a grand moment for all of us involved, it was imperative to build a strong campaign to propel this association to newer heights. As part of the #madeofgreat campaign, we have planned an entire array of events and activations that are going to go a long way in building awareness about this campaign. The aim is to reach out to the millions of TATA loyalists and other consumers and spread the key messaging of this association.”

Wizcraft has been working closely with TATA Motors in launching their next generation series of passenger vehicles including the Zest, Bolt and GenX Nano. Starting this month, Wizcraft will execute several on-ground events and experiential activations for TATA’s new offers, till March 2016.

Speaking about the association and Wizcraft’s unique activation plans for #madeofgreat, Delna Avari, Head - Marketing Communications & Services, Passenger Vehicle Business Unit, TATA Motors, said, “We are very excited to have Lionel Messi on board. He is a winner who is trustworthy, reliable, pioneering, simple and is driven by self-belief, which is the core idea of this campaign - ‘What drives us from within is what makes us great’. TATA Motors is driven by design, technology and continually strives towards excellence. Wizcraft as always is committed to push the envelope and we are sure they will perfectly execute this powerful campaign, which will successfully expand our footprint and reach-out to our customers innovatively. Having worked with them in the past, I am sure they will yet again hit new records and support us in our endeavor to excite our customers.”

The multi-city activation will reach out to Lionel Messi fans across India, offering them an opportunity to connect with the footballer and welcome him to the country.

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