Hungama and Live Viacom 18 give fans a chance to see guitarist Slash perform live

Entertainment | November 7, 2015 | News

Hungama Live Viacom18 MTV Indies Xtreme

Legendary rock icon Slash is all set to make his India debut as the headliner to the latest edition of MTV Indies Extreme. This will take place at the Jio Gardens BKC in Mumbai on November 7 and at Hard Rock Café in Bangalore on November 14. The event will witness Slash perform his new studio album ‘World on Fire’ along with Myles Kennedy and The Conspirators. As the exclusive digital partner of the event, Hungama has rolled out ‘The Legend: Slash’ playlist on its app, also giving subscribers a chance to see the guitarist perform live.

Hungama ran a social media contest where subscribers who had not yet got tickets could win free passes to the event. Participants had to send in answers to simple trivia questions based on Slash tracks on the app. The contest ran all day on Nov 6. Hungama will also set up an innovative digital photo booth that creates GIFs using engaging imagery. Funky props will be available to attendees at the booth. These GIF images will be part of a series that will be promoted across social media and Hungama’s digital platforms with the hashtag #HungamawithSlash.

Commenting on the event, Siddharth Roy, CEO, said, “Hungama is delighted to be associated with rock legends like Slash. We are happy that our subscribers will get a chance to be a part of this experience and witness history in the making. This is the beginning of the many exciting things we will be bringing to our subscribers through our association with Live Viacom 18”.

The social media contest took place on Nov 6, while GIF images created through an innovative digital photo booth will be promoted across social media.

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